Digital Canvassing Builds on IP Targeting

A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors of your existing clients,” said Crystal Norman, the Senior National Sales...

Partner Spotlight: University of Louisville

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...

El Toro Issued Second IP Targeting Patent – Digital Journal

  El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting. “El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.” Read the full story at Digital Journal.

Case Study: El Toro boosts business for a Fortune 50 Tech Company

A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses. El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value locations at the most relevant times. This client decided to use El Toro's B2B IP Targeting to reach a...

El Toro launches new Venue Replay webinars

For years, El Toro has revolutionized the digital advertising landscape with its patented IP targeting technology. Our newest innovation in digital ad tech, Venue Replay, is now available in the El Toro Portal! Venue Replay gives marketers the ability to capture the unique advertising device ID of mobile devices present at any location in the United States within the past six months and serve ads to these individuals on their devices and at home through...

Meet the Team: Maurice Zakhir

My name is Maurice Zakhir, but at El Toro, I go by MZ. For the very first time ever in my professional career, I work with another Maurice. There’s a tradition at El Toro that if you are the first of your “name” then your email can be just your first name @eltoro.com. Since Maurice@eltoro.com was taken I needed to choose something else and “TheOtherMaurice@eltoro.com” wasn’t going to fly despite my coworkers lobbying for it....

El Toro kicks off Running With the Bulls

Louisville, KY - A new software development internship program launched by ElToro.com seeks to enhance local talent and attract top computer science students from throughout the country to Louisville, Ky. In its first year, 12 students have received a 15-week opportunity to help the ElToro.com development team enhance its industry-leading digital marketing products and lay the groundwork for future technology. Students in this first cohort have come from the University of Pennsylvania, Yale, the University...

Meet the Team: Neil Borgman

When I joined El Toro, I was brought on through the internship program. It’s kind of like a rite of passage. The program allows El Toro the opportunity to see how well you perform at certain tasks which divulge the intern’s strengths and weaknesses. Simple tasks like picking up lunch or cleaning the office--though not glamorous--shows the management team if you pay attention to detail or how motivated you are to get things done quickly....

Partner Spotlight: George Mason University

“Who could be this year’s George Mason?” That’s the phrase that comes out of every sportscaster’s mouth during March Madness, the annual Division I college basketball tournament. George Mason University basketball holds a special place in every college basketball fan’s heart because of their unlikely run to the Final Four in 2006. Unsure whether they’d reach the tournament, the Patriots were granted an 11-seed and proceeded to topple Michigan State, North Carolina, Wichita State and...

The Company that Killed the Cookie

via GIPHY By Aaron Peabody In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit...