Filtering AppNexus Traffic Over-Count in Google Analytics

Sometimes clients notice more sessions in Google Analytics than the number of clicks they received from an El Toro digital advertising campaign. We call this situation an “over-count”. Over-counts are most commonly caused by AppNexus (our primary Demand Side Platform) bots deployed to check the status of campaign landing pages. To fix over-count issues you must implement one or both of the following solutions: First, filter out the traffic from the following referring domains: -- adnxs.net...

Meet the Team: Abner Miralda

When I’m at a party or gathering and I meet someone new, I always end up talking about one thing: my job. It’s almost become a party trick. “So what do you do?” I work at El Toro “The Mexican restaurant?” Nope, the advertising technology company “The what?” Sometimes, the person gets overwhelmed and after a little more small talk about the weather, how I teach high school marching bands for fun, race bicycles, and...

Case Study: Conference Targeting for a Fortune 500 Tech Company

A Fortune 500, $5 billion-dollar-revenue, publicly-traded multinational storage and data management company annually spends heavily to exhibit at the CiscoLive and other trade shows and conferences. Their top targets are the CIO's, CTO's, and senior IT decision-makers present in force at CiscoLive with the goal to earn their companies’ business. To complement a six-figure spend to exhibit at the show in 2016 and 2017, the company used Captive Audience by El Toro to reach the...

Digital Canvassing Builds on IP Targeting

Louisville, KY - September 21, 2017 A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings. “Digital canvassing is like a digital door knocker. It lets you hit the neighbors of your existing clients,” said...

Partner Spotlight: University of Louisville

The University of Louisville is a world-renowned research institution with a vibrant student population and a nationally-acclaimed athletics program. The quality of the members of an institution directly impact its performance and diversity. That’s why the University of Louisville takes advantage of hyper-targeted one-to-one media such as direct mail, email, and of course, El Toro’s IP Targeting, for recruitment, gift-giving, and sales. We are proud to be part of the University of Louisville’s multi-channel marketing...

El Toro Issued Second IP Targeting Patent – Digital Journal

  El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting. “El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.” Read the full story at Digital Journal.

Case Study: El Toro boosts business for a Fortune 50 Tech Company

A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses. El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value locations at the most relevant times. This client decided to use El Toro's B2B IP Targeting to reach a...

El Toro launches new Venue Replay webinars

For years, El Toro has revolutionized the digital advertising landscape with its patented IP targeting technology. Our newest innovation in digital ad tech, Venue Replay, is now available in the El Toro Portal! Venue Replay gives marketers the ability to capture the unique advertising device ID of mobile devices present at any location in the United States within the past six months and serve ads to these individuals on their devices and at home through...

Meet the Team: Maurice Zakhir

My name is Maurice Zakhir, but at El Toro, I go by MZ. For the very first time ever in my professional career, I work with another Maurice. There’s a tradition at El Toro that if you are the first of your “name” then your email can be just your first name @eltoro.com. Since Maurice@eltoro.com was taken I needed to choose something else and “TheOtherMaurice@eltoro.com” wasn’t going to fly despite my coworkers lobbying for it....

El Toro kicks off Running With the Bulls

Louisville, KY - A new software development internship program launched by ElToro.com seeks to enhance local talent and attract top computer science students from throughout the country to Louisville, Ky. In its first year, 12 students have received a 15-week opportunity to help the ElToro.com development team enhance its industry-leading digital marketing products and lay the groundwork for future technology. Students in this first cohort have come from the University of Pennsylvania, Yale, the University...