Case Study: Asylum Haunted Scream Park

Background: The Asylum Haunted Scream Park is Louisville, Kentucky’s largest outdoor Halloween Attractions. The park includes five different attractions, and is one of the most unique haunted houses in the region. Asylum decided to test El Toro during the 2014 season, and after an initial success, began gathering customer data extensively for El Toro’s IP Targeting.  One of the many unique ways they find more customers is by offering customers a scare for free on...

Case Study: 7th Street Haunt

Background: 7th Street Haunt is the largest indoor haunted house in Louisville, KY. Located in a twenty-five thousand square foot building with a cast and crew nearing one-hundred people--7th Street opens every Fall with the intentions to bring screams and fright to the Louisville metro area. Strategy: For the majority of its existence, the 7th Street Haunt had not harnessed digital marketing tools. However, in 2016, 7th Street came to El Toro to launch a...

Case Study: Home Improvement Brand

Background: A national brand that primarily works within the home improvement industry came to El Toro and wanted to test the efficacy of IP Targeted Digital Advertising. They consistently ran direct mail and when they learned how IP Targeting compliments direct mail, they were excited to see how it would increase their conversions and revenue. Results: The home improvement brand ran 27 separate campaigns across 17 different markets in the country during an 18-month time...

Case Study: El Toro and 2016 Nebraska Voters

  As part of the Get Out The Vote (GOTV) efforts for the 2016 general election, the Nebraska Civic Engagement Table (NCET) served targeted digital advertisements reminding people to get out and vote. The NCET worked with El Toro to match Nebraska voter registration rolls with IP address records. Digital advertisements reminding people to vote on phones, computers, and tablets were sent out using El Toro’s robust and user-friendly platform.   Results Of the 55,523...

Case Study: El Toro and Health Club Membership

Background: New year’s resolutions are a boom for gyms and health clubs, as individuals are looking to find their fitness in the new year and improve other aspects of their health. Utilizing its patented technology, El Toro delivers online display, banner, and video ads to devices linked to a household’s specific IP address. Operated through a user-friendly dashboard, El Toro gives its clients the tools they need to advertise digitally at the most precise levels. All we...

El Toro’s Comprehensive Guide to Banner Ads

One of the most important pieces of any advertising initiative is the creative. Within digital advertising, there are some creative sizes that serve impressions better than others. Below are guidelines concerning any banner creative uploaded into El Toro's system. All creatives submitted through El Toro are audited externally for sufficient branding, content restrictions, false advertising, and proper functionality. File Size Keep in mind that the most optimal file size is anything at or under 40KB....

El Toro Announces Postal Rate Discounts for Campaigns that Combine IP Targeting and Direct Mail

Louisville, KY — Beginning March 1, a new United States Postal Service (USPS) discount program will allow companies that utilize direct mail to qualify for up to 2% off postage costs when they integrate their campaigns with El Toro IP Targeting. The Postal Service is launching several discount programs that provide incentives to companies when they utilize direct mail paired with innovative digital technologies. These programs offer postage discounts to mailers who use advanced technologies to...

Case Study: El Toro and Chevrolet Chicago

Company Profile A local Chevrolet dealership in the western suburbs of Chicago took advantage of El Toro’s IP Targeting technology. The dealership is known for their commitment to providing outstanding customer service and quality vehicles at an affordable price. Customers frequently come from a variety of townships to purchase, or lease, a quality vehicle from the dealer’s team. Campaign Strategy With the extensive population residing in the Chicagoland area, it’s often difficult to get a...

Case Study: El Toro and Tafel Motors

  What is El Toro? El Toro has developed a revolutionary digital targeting tool that focuses online advertising to households based on their Internet Protocol (IP) addresses. El Toro integrates off-line household information with IP data to produce extraordinarily effective targeting segments that contain only qualified prospects. El Toro’s proven process delivers the most relevant online advertising to a client’s true audience, growing lead conversions and sales dollars.   Company Profile Tafel Motor Co. has...

Case Study: El Toro and Jewelry Stores

  With Valentine’s Day on the horizon, it’s the perfect time for jewelers to get the word out. With romance in the air (and wallets open), IP targeted advertising is extremely effective for jewelry stores. When it comes to jewelry, consumers will pay for higher quality. The same goes with IP targeting- we use the highest quality advertising method on the planet, eliminating 100% of bot traffic,and placing digital display ads with surgical precision. El...