Meet the Team: Jason Morales

I never know how to start these types of things so here goes nothing…. My name is Jason Morales and I’ve been here at El Toro little more than a year now in the accounting department. When I stop and think about how I came to work here it actually turns out to be quite the story full of twists and turns so let’s start at the beginning. I was born in Tampa, Fl and...

Account Based Marketing Part 1: Measuring ROI

By: Aaron Peabody One of the troubles that marketers face is how to properly measure the success of an online advertising campaign. During the first stages of the digital advertising revolution, it was simple because there were only a handful of services, like Doubleclick and Web Connect, one could attribute to. The few methods of attribution, or proof, that each media buy was creating the desired effect, was probabilistically modeled and associated to a given...

El Toro Round Up 2017

El Toro will host its second annual Round Up user conference in 2017! Starting Wednesday, December 6th and finishing on Thursday December 7th, it will include two days of action-packed education and entertainment. Sessions will include: Advanced Advertising Operations A deep review of new products (Venue Replay and Reverse Append) El Toro product road maps Competitive positioning And much more! Round Up is part of the crescendo to our annual Holiday party where you can...

El Toro Ranked No. 13 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

Attributes 12,032% Percent Revenue Growth to their dedicated team and their patented tools for targeting digital ads more effectively.   Louisville, KY | November 9, 2017 — El Toro today announced it ranked No. 13 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. El Toro grew 12,032% over the past three years. El Toro’s chief executive officer, Stacy Griggs,...

Reverse Append Now In the El Toro Portal

Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform...

Case Study: Reverse Append

Louisville, KY - October 2, 2017 The Customer A high-end upholstery company produces innovative products for the luxurious hospitality, aviation, and residential interior design industries but also offers a collection of beautiful and timeless consumer products. Sold at fine retailers across the country and online, this collection, just like their many offerings, is constantly evolving. The Challenge Much like several retailers, the holiday season garners peak website traffic. However, in previous seasons, online sales weren’t...

Viewability Falls Short When Measuring Ad Campaign Success

Louisville, KY - September 21, 2017 Author: Aaron Peabody Viewability is a controversial metric within the programmatic advertising industry. The original intention of the metric was to combat the systemic problem of ads being deemed as unviewable (ads never seen by a human). Despite the sound logic of Viewability for cookie traffic, there are problems that surround advertisers relying on this metric as a foundation for deeming their ads to be accurately placed, or using...

El Toro Recognized as Best Place to Work in Greater Louisville

El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Griggs. The full piece is...

El Toro Acquires “iptargeting.com” Domain

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...