El Toro Launches Account Based Marketing Tool

Oct. 16, 2017- Louisville, KY - Eltoro.com, an advertising technology company that ties IP addresses to physical mailing addresses, has officially launched the Polygon Mapping Tool for its B2B Account Based Marketing (ABM) suite as part of its self-service portal. The highly-evolved Polygon Mapping Tool provides advertisers with the most sophisticated ABM technology on the market, enabling marketers to target businesses IP networks in real-time and even capture the mobile devices present at certain locations...

Reverse Append Now In the El Toro Portal

Louisville, KY - October 3, 2017 Connecting with web visitors in a physical space is now possible through the El Toro Portal with Reverse Append. This latest offering, based on El Toro’s revolutionary IP Targeting technology, allows marketers to send custom direct mail pieces to anonymous website visitors. With Reverse Append, advertisers can place a pixel on a website that captures the IP addresses and the on-site behavior of their web visitors. If visitors perform...

Case Study: Reverse Append

The Customer A high-end upholstery company produces innovative products for the luxurious hospitality, aviation, and residential interior design industries but also offers a collection of beautiful and timeless consumer products. Sold at fine retailers across the country and online, this collection, just like their many offerings, is constantly evolving. The Challenge Much like several retailers, the holiday season garners peak website traffic. However, in previous seasons, online sales weren’t as strong as the traffic alone...

Viewability Falls Short When Measuring Ad Campaign Success

Author: Aaron Peabody Viewability is a controversial metric within the programmatic advertising industry. The original intention of the metric was to combat the systemic problem of ads being deemed as unviewable (ads never seen by a human). Despite the sound logic of Viewability for cookie traffic, there are problems that surround advertisers relying on this metric as a foundation for deeming their ads to be accurately placed, or using it as a tool to judge...

El Toro Recognized as Best Place to Work in Greater Louisville

El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Griggs. The full piece is...

El Toro Acquires “iptargeting.com” Domain

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...

Why El Toro Chooses An Open Office Space

El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was designed to be-- open, collaborative, and fun. Newcomers are impressed by the motorcycles, sports team regalia, bourbon, and our open workspace in which employees work at long, joint tables. However, there’s been plenty of hate lobbed at collaborative workspaces like El Toro’s. Critics argue it’s...

Case Study: Arkkfood

Background P-Nut Free PB&J is an alternative sandwich that offers all the taste of a peanut butter and jelly sandwich with none of the allergens that can harm many kids. P-Nut Free PB&J wanted to boost brand awareness in Illinois while also increasing sales. They looked to target families with children who may suffer from food allergies and would want the convenience of a prepackaged sandwich. Results The campaign focused on family homes within range...

What They Think: IP Targeting Value with Direct Mail

Thank you Barb Pellow! We want to extend a huge thank you to Barb Pellow for writing this detailed article. Her article on IP Targeting ran Thursday in WhatTheyThink. IP Targeting paired with Direct Mail can dramatically increase the value of your campaign! Download the .PDF below to read Barb's analysis and find out why running a campaign with El Toro can bring you the results you're looking for. DOWNLOAD .PDF

Ugly Ads vs Pretty Ads: A Paradox

By Kramer Caswell When I arrived at El Toro as the first ever graphic designer, I was thrown right into the bullpen (all puns intended.) As a designer, I’ve always revered clean, simple, and minimal styles. My first few months were spent creating branding guidelines to ensure all of our sales materials had continuity and a sleek style. Over time, I was asked to consult on the designs for a few of our clients’ digital...