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Case Study: Dan Guenther St. Louis Election

Background Dan Guenther was a candidate for Ward 9 of the St. Louis Board of Aldermen in Missouri, a seat that had been held by an incumbent for 18 years. As in most elections, both candidates employed traditional means of political marketing such as direct mail, phone calls, door-to-door canvassing, and social media. KAOH Media, the agency that helped manage Guenther’s digital campaign, decided to add El Toro as a differentiator that they had found resounding success with for...

Case Study: Buffalo Wild Wings

Background When a new restaurant opens, getting the word out is important. That’s why when a Buffalo Wild Wings opened in the southeast region of the United States, they paired El Toro with Direct Mail. BWW opted to send 20,000 direct mail offers to homes in the nearest six zip codes to the restaurant. The franchise then chose to add value to their direct mail campaign by layering El Toro’s technology on top. Nearly 8,000...

How Gaming Tinder Scored Me A Job

By: Aaron Peabody The propensity to deconstruct things has been with me for as long as I can remember. It’s how I formulate my understanding of the world and the intuitions that guide me. Little did I know that this behavior would become increasingly valuable in my professional life. And it was through deconstructing and reverse engineering Tinder’s matching algorithm that I was offered my job at the AdTech startup, El Toro. I first started...

Code Media Summary

By: Aaron Peabody Code Media, like many premier technology conferences in California, was met with anticipation and excitement for what the 2016 speaker line up had to offer. Peter Kafka, senior editor of Recode, and an all too familiar face of digital media, interviewed guest speakers at the event ranging from John Ridding of the Financial Times, to Mike Hopkins, CEO of Hulu. The focal point of the 2016 conference was to assemble established and...

The Case of Advertising Fraud, Non-Human Traffic, and Viewability: What You Need to Know

Author Aaron Peabody Conceptualized by Clayton Stewart Do you advertise online?  Have you ever wondered who is actually viewing and clicking on your ads? Did you ever get the feeling that something wasn’t quite right? We have. And when we performed some simple math and basic research, we were astonished at what we found. Each year advertisers are inundated with fraud and non-human traffic which is estimated to cost billions of dollars. When one observes the...

Case Study: Asylum Haunted Scream Park

Background: The Asylum Haunted Scream Park is Louisville, Kentucky’s largest outdoor Halloween Attractions. The park includes five different attractions, and is one of the most unique haunted houses in the region. Asylum decided to test El Toro during the 2014 season, and after an initial success, began gathering customer data extensively for El Toro’s IP Targeting.  One of the many unique ways they find more customers is by offering customers a scare for free on...

Case Study: 7th Street Haunt

Background: 7th Street Haunt is the largest indoor haunted house in Louisville, KY. Located in a twenty-five thousand square foot building with a cast and crew nearing one-hundred people--7th Street opens every Fall with the intentions to bring screams and fright to the Louisville metro area. Strategy: For the majority of its existence, the 7th Street Haunt had not harnessed digital marketing tools. However, in 2016, 7th Street came to El Toro to launch a...

Vote for El Toro’s Maurice Williams in the Kentucky Derby Festival Burger Competition 

El Toro is lucky to have grill master and smoked meat expert Maurice Williams as a part of our team. If you attended our Thunder Party to celebrate the Kentucky Derby Festival’s firework show, Thunder Over Louisville, you probably got a taste of Maurice’s cooking. Last year Maurice competed in the Kentucky Derby Festival Burger Challenge and won with his SmoFried Cheese Stuffed Burger. The burger had a combination of feta cheese, peppers, and onions....

Case Study: Home Improvement Brand

Background: A national brand that primarily works within the home improvement industry came to El Toro and wanted to test the efficacy of IP Targeted Digital Advertising. They consistently ran direct mail and when they learned how IP Targeting compliments direct mail, they were excited to see how it would increase their conversions and revenue. Results: The home improvement brand ran 27 separate campaigns across 17 different markets in the country during an 18-month time...

Hats Off to this Local Businesswoman

It is no secret that El Toro loves supporting local businesses through Kiva Loans. As a local company we want to encourage other local entrepreneurs to continue to grow their dream. In honor of International Women’s Day we wanted to highlight a local businesswoman who we recently met through Kiva. Olivia Griffin is the owner of the Mysterious Rack and a hat line, Griffin Hats. Olivia creates amazing hats that are both fashion forward and...