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Cultivating Clicks? El Toro’s Answer to Click Farms

By Ryan Heetderks When you hear the phrase “buying clicks” you might recall instances of people boosting their Twitter or Instagram followers, obtaining likes on Facebook, or perhaps garnering views for a YouTube video. But have you ever investigated what goes on behind the scenes when paying for that traffic? What you’ll discover is far more sinister than you’d suspect. What are Click Farms? Click farms are entities where individuals get paid to interact with...

Top 3 Sales Tips: The Dealer For the People

If you’re in the Louisville area and you’ve tuned into any of the popular radio stations, chances are you’ve heard the bombastic advertisements for Tony Malito, “The Dealer for the People.” Since Knox Budget Car Sales opened its doors over 20 years ago, it has grown to be the top used car dealership in the Commonwealth of Kentucky. El Toro figured we could learn some of his team’s sales methodology, so we invited Malito to...

Goodbye Note from Neil Borgman

I’m leaving El Toro, but I’m taking a piece of it with me. When I first started at El Toro, I was right out of college. I had very little work experience, but I was eager to learn. Through my group of friends I was able to land an interview at El Toro. That was over two years ago. I’ve learned a lot, made some great memories and have received some of the most invaluable...

El Toro launches new Venue Replay webinars

For years, El Toro has revolutionized the digital advertising landscape with its patented IP targeting technology. Our newest innovation in digital ad tech, Venue Replay, is now available in the El Toro Portal! Venue Replay gives marketers the ability to capture the unique advertising device ID of mobile devices present at any location in the United States within the past six months and serve ads to these individuals on their devices and at home through...

Meet the Team: Maurice Zakhir

My name is Maurice Zakhir, but at El Toro, I go by MZ. For the very first time ever in my professional career, I work with another Maurice. There’s a tradition at El Toro that if you are the first of your “name” then your email can be just your first name @eltoro.com. Since Maurice@eltoro.com was taken I needed to choose something else and “TheOtherMaurice@eltoro.com” wasn’t going to fly despite my coworkers lobbying for it....

Case Study: University of North Carolina Football

Background The University of North Carolina, a NCAA Division I school, wanted a new way to re-engage former season ticket holders for a football season ticket renewal program. UNC chose to launch a digital campaign with El Toro to realize a lift in season ticket sales. Campaign Results The results of the campaign were astonishing. Of the 1,245 households comprising the campaign audience, 676 individuals received IP-targeted ads from El Toro and an email offer. The...

El Toro kicks off Running With the Bulls

Louisville, KY - A new software development internship program launched by ElToro.com seeks to enhance local talent and attract top computer science students from throughout the country to Louisville, Ky. In its first year, 12 students have received a 15-week opportunity to help the ElToro.com development team enhance its industry-leading digital marketing products and lay the groundwork for future technology. Students in this first cohort have come from the University of Pennsylvania, Yale, the University...

Meet the Team: Neil Borgman

When I joined El Toro, I was brought on through the internship program. It’s kind of like a rite of passage. The program allows El Toro the opportunity to see how well you perform at certain tasks which divulge the intern’s strengths and weaknesses. Simple tasks like picking up lunch or cleaning the office--though not glamorous--shows the management team if you pay attention to detail or how motivated you are to get things done quickly....

Partner Spotlight: George Mason University

“Who could be this year’s George Mason?” That’s the phrase that comes out of every sportscaster’s mouth during March Madness, the annual Division I college basketball tournament. George Mason University basketball holds a special place in every college basketball fan’s heart because of their unlikely run to the Final Four in 2006. Unsure whether they’d reach the tournament, the Patriots were granted an 11-seed and proceeded to topple Michigan State, North Carolina, Wichita State and...

The Company that Killed the Cookie

via GIPHY By Aaron Peabody In this post we’ll elaborate on targeting via internet cookies versus 1-to-1 IP targeting--the El Toro way, and why one is immeasurably more sound and accurate than the other. A Brief History on Cookies When we say “cookie” we’re not referencing the dough creations one bakes in their oven. We are referring to the bite-sized pieces of data passed from a web server to a web browser when you visit...