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Digital New Movers- The difference between Pre, Post, and In Escrow

By Estefan Albiero and Clayton Stewart By partnering with Avrick Direct, El Toro’s targeting system instantly knows which homes are considered “New Movers” and automatically places ads on their computers. The best part? It’s all programmatic. You don’t need lists, addresses, or any other information information – it’s all built in for you. Pick the ZIP codes, city, or state, load up your ads, and GO. There are three types of Digital New Mover segments...

El Toro Wins EnterpriseCorp’s Fast Innovation Award

Louisville, KY – Monday evening, El Toro received a Fast Innovation Award from Greater Louisville Inc.’s EnterpriseCorp. Twelve of the region’s most innovative up and coming companies were honored on September 26th at Passalino’s. The “HOT” and “FAST” companies are chosen by GLI’s EnterpriseCorp, the Louisville office of the Kentucky Innovation Network. These companies exemplify high-potential, innovative work being done throughout the region’s entrepreneurial community. Past winners include stand-outs such as Forest Giant, GearBrake, and...

How to Add HTML 5 Creatives to an El Toro Campaign

By Estefan Albiero El Toro now supports HTML 5 creatives! We adhere to the IAB standards. To use HTML 5 creatives, log in (or create an account) to the El Toro support desk: support.eltoro.com. Do NOT submit a support request. Click “Submit a Request” In the drop down list, select “Ad Tags and External Pixels.” Fill out everything else as you see fit. At the bottom of the page where it says “Attachments,” click “Add...

Going Beyond the Click: Social Currency

By Clayton Stewart Word of Mouth Marketing is the holy grail of marketing, something which every marketer tries their hardest to create. However, it’s just not that easy. In an effort to create word of mouth marketing, advertisers use guerilla marketing tactics, trying to create some sort of viral buzz. But is this a recommendation, or a friend showing you a funny video that happens to be sponsored by a business?When people think about Display...

National Industry Average Click Through Rates

By Blake Parkhurst At El Toro we are often asked about industry average click through rates. Formerly, click through rate has been the quintessential KPI (key performance indicator) of digital advertising campaigns and the difference between perceived success or failure. In the past, digital marketers have used behavioral and conditional targeting through the use of cookies to predict their ideal demography's online presence. While this method has been useful in the past, it's also used...

Fireworks at El Toro

This year El Toro hosted a Thunder Over Louisville party in April celebrating one of Louisville's most memorable events. We enjoyed beautiful weather with almost 400 guests and had a great view of the fireworks. Below is a video of a time lapse recording of the fireworks that we condensed to 30 seconds. Enjoy the show! (Featured photo courtesy of Shawn Skriver.) 

The ROI of Your Company’s Facebook Page

By Estefan Albeiro Facebook’s annual report shows that up to 11.2% of its monthly active users are potentially fake, fraudulent accounts. That’s 137.76 MILLION accounts. Those are bogus accounts that companies are paying to advertise to. El Toro IP targeting does NOT, and WILL NOT advertise to bots. We put your ads in front of real people in real households who lead to real sales. Modern digital advertising is finding higher and higher levels of...

Better Campaign Metrics: Measuring Traffic and Conversions Using Omniture CID Codes

By Estefan Albiero Omniture’s SiteCatalyst is one of the most powerful tools on the market for measuring online ad campaign effectiveness. Since many of El Toro’s enterprise customers use SiteCatalyst for web analytics, we wanted to discuss how to integrate our IP Targeting technology with SiteCatalyst.  One way to measure conversions on your campaign is by attaching a campaign ID code (CID) to your campaign’s landing page. CID codes allow marketing teams to get a...

2016 Thunder Over Louisville in 30 seconds!

This past Thunder we had a special crew come in and video the entire Thunder Over Louisville day from the rooftop of our downtown Eltoro.com offices.  As you are probably already aware, the day starts with a huge airshow which is then followed by one of the biggest fireworks displays in the Western hemisphere. We were able to capture the entire day and sped it up to fit into a 30 second show.  Click below...

El Toro Has a New Local Elixir

As a part of El Toros encouragement of entrepreneurship, we have found another local company to support using Kiva loans. Kiva has allowed us to connect with business owners across the city and promote their product or idea. This past week we brought Elixir Kombucha into the office for a taste test, and now have a keg of Lavender Lemonade on tap! Kombucha is a fermented, naturally effervescent, flavorful tea that is full of nutrients...