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El Toro Issued Second IP Targeting Patent – Digital Journal

  El Toro has received official notice from the United States Patent and Trademark Office (USPTO) of its second issued patent for IP targeting. “El Toro is an innovator and creator of original technologies in the AdTech marketplace,” says El Toro CEO Stacy Griggs. “As an innovator, we are very happy that the USPTO has recognized our novel and unparalleled approach to mapping IP addresses to physical locations.” Read the full story at Digital Journal.

Case Study: El Toro boosts business for a Fortune 50 Tech Company

A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses. El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value locations at the most relevant times. This client decided to use El Toro's B2B IP Targeting to reach a...

El Toro Recognized as Best Place to Work in Greater Louisville

El Toro was once again recognized by Louisville Business First as one of the Best Places to Work in Greater Louisville! The business publication based the awards on a series of surveys collected from employees. We’re grateful that it’s our third time on the list. This year we earned the accolades for companies with 25 - 99 employees. Below is an excerpt of the article with El Toro CEO, Stacy Griggs. The full piece is...

El Toro Acquires “iptargeting.com” Domain

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...

Why El Toro Chooses An Open Office Space

El Toro has been featured time and time again as having one of the coolest office spaces in Louisville. To us, it’s no surprise, given that’s what the office was designed to be-- open, collaborative, and fun. Newcomers are impressed by the motorcycles, sports team regalia, bourbon, and our open workspace in which employees work at long, joint tables. However, there’s been plenty of hate lobbed at collaborative workspaces like El Toro’s. Critics argue it’s...

Case Study: Arkkfood

Background P-Nut Free PB&J is an alternative sandwich that offers all the taste of a peanut butter and jelly sandwich with none of the allergens that can harm many kids. P-Nut Free PB&J wanted to boost brand awareness in Illinois while also increasing sales. They looked to target families with children who may suffer from food allergies and would want the convenience of a prepackaged sandwich. Results The campaign focused on family homes within range...

What They Think: IP Targeting Value with Direct Mail

Thank you Barb Pellow! We want to extend a huge thank you to Barb Pellow for writing this detailed article. Her article on IP Targeting ran Thursday in WhatTheyThink. IP Targeting paired with Direct Mail can dramatically increase the value of your campaign! Download the .PDF below to read Barb's analysis and find out why running a campaign with El Toro can bring you the results you're looking for. DOWNLOAD .PDF

Ugly Ads vs Pretty Ads: A Paradox

By Kramer Caswell When I arrived at El Toro as the first ever graphic designer, I was thrown right into the bullpen (all puns intended.) As a designer, I’ve always revered clean, simple, and minimal styles. My first few months were spent creating branding guidelines to ensure all of our sales materials had continuity and a sleek style. Over time, I was asked to consult on the designs for a few of our clients’ digital...

Cultivating Clicks? El Toro’s Answer to Click Farms

By Ryan Heetderks When you hear the phrase “buying clicks” you might recall instances of people boosting their Twitter or Instagram followers, obtaining likes on Facebook, or perhaps garnering views for a YouTube video. But have you ever investigated what goes on behind the scenes when paying for that traffic? What you’ll discover is far more sinister than you’d suspect. What are Click Farms? Click farms are entities where individuals get paid to interact with...

Top 3 Sales Tips: The Dealer For the People

If you’re in the Louisville area and you’ve tuned into any of the popular radio stations, chances are you’ve heard the bombastic advertisements for Tony Malito, “The Dealer for the People.” Since Knox Budget Car Sales opened its doors over 20 years ago, it has grown to be the top used car dealership in the Commonwealth of Kentucky. El Toro figured we could learn some of his team’s sales methodology, so we invited Malito to...