CPM Calculator

Calculate CPMs, total number of impressions, and the cost of a campaign with the El Toro CPM calculator. Enter two of the three fields and the CPM calculator will solve the third field.

(must be a whole dollar amount)
(cost per 1,000 impressions)

To calculate budgets for Digital New Movers, click here.
Use El Toro's CPM Calculator to help determine the total campaign cost, the cost per 1,000 impressions (CPM), or total number of impressions.

Use the El Toro CPM Calculator to find:

Your Total Cost of a campaign

Please enter:

  • Your CPM
  • Your Total number of impressions

Then click "solve".

Your Cost per 1,000 impressions (CPM)

Please enter:

  • Your Total cost of the campaign
  • Your Total number of impressions

Then click "solve".

Your Total Number of impressions

Please enter:

  • Your Total cost of the campaign
  • Your CPM (cost per 1,000 impressions)

Then click "solve".