El Toro is proud to launch our newest product Captive Audience. By using Captive Audience brands can leverage El Toro’s powerful IP targeting platform to target students at colleges and universities while they are on campus. Research shows that over 90% of students interact with brands digitally and that the average student spends more time online than on all other forms of media combined. Additionally, the brands that millennials begin to build relationships with in school are often the brands they trust for the rest of their lives.
By using IP targeting to deliver your message to this audience, we can more precisely target your ads, which helps improve results and reduce cost. Additionally, since IP targeting does not depend on cookies, pixels or device fingerprints – personal privacy is protected while producing a wider addressable audience than via other forms of digital advertising targeting.