P-Nut Free PB&J is an alternative sandwich that offers all the taste of a peanut butter and jelly sandwich with none of the allergens that can harm many kids. P-Nut Free PB&J wanted to boost brand awareness in Illinois while also increasing sales. They looked to target families with children who may suffer from food allergies and would want the convenience of a prepackaged sandwich.
The campaign focused on family homes within range of Jewel-Osco stores, a supermarket chain that carries P-Nut Free PB&J. El Toro earned a click through rate (CTR) of .11%, an improvement over the industry average of .08%. What's more, is that by using El Toro’s IP-targeted ads to reach a highly impressionable audience with relevant messaging, the sales goal of the campaign was met with a revenue increase of 40%.
It’s no bull, El Toro works.