Case Study: El Toro boosts business for a Fortune 50 Tech Company

A Fortune 50, $90+ billion dollar technology company that offers numerous consumer and business products wanted to increase sales of its premier office productivity suite to both large and small businesses.

Captive Audience

El Toro’s patented IP Targeting technology maps IP addresses back to their corresponding physical mailing addresses, allowing marketers to serve ads to the internet users within high-value locations at the most relevant times. This client decided to use El Toro's B2B IP Targeting to reach a list of 465 prospective companies during business hours that had never previously purchased this product from them.

Post-campaign, El Toro conducted a MatchBack Analysis to help determine attribution. Cross-referencing those businesses that converted out of the target group enabled El Toro and the technology company to measure and quantify the results of the campaign. 17 of the 465 targets purchased the advertised product resulting in a 3.66% conversion rate. The new customers who bought because of this campaign by El Toro included large companies such as Goldman Sachs, 3M, and News Corp.

El Toro’s B2B IP Targeting excels in lead generation, sales, and even recruiting. It’s no bull-- El Toro works.

Author:
Abner Miralda
About:
Abner Miralda is the Director of Public Relations at El Toro. He's passionate about spreading the gospel of IP targeting, is a huge fan of MatchBack Analyses, and he really really likes bicycles.
More articles by: Abner Miralda