Partner Spotlight: Louisville City FC

When our company first started in 2013, Political campaigns were our bread and butter. As it turns out, our technology can do much more than sway voters one way or another-- it sells tickets! As such, we’re stoked to welcome Louisville City FC into our office as part of the El Toro team! The Lou City kit proudly stands in our office as another sports client that believes in El Toro’s mission to deliver hyper-targeted...

Friends, Food, and Fireworks!

We’re thrilled to have hosted some of our amazing clients, friends, and family for a day filled with spectacular food, fascinating company, and incredible fun. It’s safe to say the 2017 annual El Toro Thunder Over Louisville Party was a wild success! “Thunder” kicks off the annual Kentucky Derby Festival. It starts with one of the top-five air shows in the country and is followed by the largest fireworks display in the country-- all overtop...

Case Study: Sullivan University

Background Located in beautiful Louisville, Kentucky, Sullivan University provides career-focused education ranging from diploma to doctoral degrees. For the Fall of 2016, Sullivan was looking to boost enrollment for its multitude of bachelor’s and doctorate programs. Sullivan created distinct messaging for its different segments: PhD, BSN, High School Students, Adult Students and Comeback Students. Looking to boost enrollment in the fall, the campaign ran from July to September. Campaign Results Pairing El Toro with its...

Meet the Team: Kramer Caswell

By: Kramer Caswell   When I was younger, I didn’t really appreciate my name. When being introduced to people, they would always make a Seinfeld reference such as: “Did your parents really like the show about nothing?” My name has always stood out, certainly, but early on I wasn’t too fond of that. However as I grew older, I began to recognize the uniqueness of it. My name has served as an asset to stand...

Case Study: Attribution Analysis in Multi-Modal Advertising Campaigns

Background Most companies are presented with the challenge of operating in a highly competitive marketplace for their goods or services. With many competitors vying for the same consumers attention, effective digital advertising has never been more important. However, measuring the effectiveness of an ad campaign has never been more difficult. John Wanamaker famously said that half of what he spent on advertising is wasted, the problem is he didn’t know which half. Today most companies...

Case Study: Dan Guenther St. Louis Election

Background Dan Guenther was a candidate for Ward 9 of the St. Louis Board of Aldermen in Missouri, a seat that had been held by an incumbent for 18 years. As in most elections, both candidates employed traditional means of political marketing such as direct mail, phone calls, door-to-door canvassing, and social media. KAOH Media, the agency that helped manage Guenther’s digital campaign, decided to add El Toro as a differentiator that they had found resounding success with for...

Case Study: Buffalo Wild Wings

Background When a new restaurant opens, getting the word out is important. That’s why when a Buffalo Wild Wings opened in the southeast region of the United States, they paired El Toro with Direct Mail. BWW opted to send 20,000 direct mail offers to homes in the nearest six zip codes to the restaurant. The franchise then chose to add value to their direct mail campaign by layering El Toro’s technology on top. Nearly 8,000...

My Job Is Cooler Than Yours

by: Margaret James Chances are, even if you've never been to Louisville, you have probably heard about a little get-together we like to call the Kentucky Derby. Attendance for Derby weeks is double that of most Super Bowls. Last year $138 million was wagered on the outcome of this 2 minute race - and that's only the estimate for legally placed bets. In other words: it's kind of a big deal. What's this have to...

How Gaming Tinder Scored Me A Job

By: Aaron Peabody The propensity to deconstruct things has been with me for as long as I can remember. It’s how I formulate my understanding of the world and the intuitions that guide me. Little did I know that this behavior would become increasingly valuable in my professional life. And it was through deconstructing and reverse engineering Tinder’s matching algorithm that I was offered my job at the AdTech startup, El Toro. I first started...

Code Media Summary

By: Aaron Peabody Code Media, like many premier technology conferences in California, was met with anticipation and excitement for what the 2016 speaker line up had to offer. Peter Kafka, senior editor of Recode, and an all too familiar face of digital media, interviewed guest speakers at the event ranging from John Ridding of the Financial Times, to Mike Hopkins, CEO of Hulu. The focal point of the 2016 conference was to assemble established and...