El Toro Acquires “iptargeting.com” Domain

Louisville, KY - July 25, 2017- Eltoro.com, an IP Targeting advertising technology company that maps IP addresses to physical addresses, announced today that they have officially acquired the domain name iptargeting.com The company believes the strategic acquisition of this Internet Real Estate will prove to bolster business development efforts and increase the inbound prospective client pipeline. For the company that invented the mechanism for targeting digital advertisements via an IP address on a 1-to-1 cookieless...

What They Think: IP Targeting Value with Direct Mail

Thank you Barb Pellow! We want to extend a huge thank you to Barb Pellow for writing this detailed article. Her article on IP Targeting ran Thursday in WhatTheyThink. IP Targeting paired with Direct Mail can dramatically increase the value of your campaign! Download the .PDF below to read Barb's analysis and find out why running a campaign with El Toro can bring you the results you're looking for. DOWNLOAD .PDF

Ugly Ads vs Pretty Ads: A Paradox

By Kramer Caswell When I arrived at El Toro as the first ever graphic designer, I was thrown right into the bullpen (all puns intended.) As a designer, I’ve always revered clean, simple, and minimal styles. My first few months were spent creating branding guidelines to ensure all of our sales materials had continuity and a sleek style. Over time, I was asked to consult on the designs for a few of our clients’ digital...

Cultivating Clicks? El Toro’s Answer to Click Farms

By Ryan Heetderks When you hear the phrase “buying clicks” you might recall instances of people boosting their Twitter or Instagram followers, obtaining likes on Facebook, or perhaps garnering views for a YouTube video. But have you ever investigated what goes on behind the scenes when paying for that traffic? What you’ll discover is far more sinister than you’d suspect. What are Click Farms? Click farms are entities where individuals get paid to interact with...

Top 3 Sales Tips: The Dealer For the People

If you’re in the Louisville area and you’ve tuned into any of the popular radio stations, chances are you’ve heard the bombastic advertisements for Tony Malito, “The Dealer for the People.” Since Knox Budget Car Sales opened its doors over 20 years ago, it has grown to be the top used car dealership in the Commonwealth of Kentucky. El Toro figured we could learn some of his team’s sales methodology, so we invited Malito to...

Goodbye Note from Neil Borgman

I’m leaving El Toro, but I’m taking a piece of it with me. When I first started at El Toro, I was right out of college. I had very little work experience, but I was eager to learn. Through my group of friends I was able to land an interview at El Toro. That was over two years ago. I’ve learned a lot, made some great memories and have received some of the most invaluable...

El Toro launches new Venue Replay webinars

For years, El Toro has revolutionized the digital advertising landscape with its patented IP targeting technology. Our newest innovation in digital ad tech, Venue Replay, is now available in the El Toro Portal! Venue Replay gives marketers the ability to capture the unique advertising device ID of mobile devices present at any location in the United States within the past six months and serve ads to these individuals on their devices and at home through...

Meet the Team: Maurice Zakhir

My name is Maurice Zakhir, but at El Toro, I go by MZ. For the very first time ever in my professional career, I work with another Maurice. There’s a tradition at El Toro that if you are the first of your “name” then your email can be just your first name @eltoro.com. Since Maurice@eltoro.com was taken I needed to choose something else and “TheOtherMaurice@eltoro.com” wasn’t going to fly despite my coworkers lobbying for it....

Case Study: University of North Carolina Football

Background The University of North Carolina, a NCAA Division I school, wanted a new way to re-engage former season ticket holders for a football season ticket renewal program. UNC chose to launch a digital campaign with El Toro to realize a lift in season ticket sales. Campaign Results The results of the campaign were astonishing. Of the 1,245 households comprising the campaign audience, 676 individuals received IP-targeted ads from El Toro and an email offer. The...

El Toro kicks off Running With the Bulls

Louisville, KY - A new software development internship program launched by ElToro.com seeks to enhance local talent and attract top computer science students from throughout the country to Louisville, Ky. In its first year, 12 students have received a 15-week opportunity to help the ElToro.com development team enhance its industry-leading digital marketing products and lay the groundwork for future technology. Students in this first cohort have come from the University of Pennsylvania, Yale, the University...