Three Political Marketing Strategies: Using El Toro for Digital Advertising

Political Marketing Strategies By: Kramer Caswell In an earlier post, we discussed our Top 10 Digital Marketing Tips for running a successful political campaign in 2018. With the great response we garnered, we felt it would be helpful to dive into more details of driving voters to the polls this year. Political marketing strategies, especially in the last 8 years, have been crucial to winning elections. While we all know the effectiveness of getting your message...

Meet the Team: Connor Gaffney

By: Connor Gaffney Where to begin. Hello to everyone who is reading this, I’m Connor Gaffney, a Project Coordinator at El Toro. In October of this year, I started as an Intern here as most do. Due to a variety of factors that can be attributed to probably 50% luck, 40% being in the right place at the right time, and 10% of my own ability (maybe 20% if I’m feeling cocky) I managed to...

Apple blocks cookies with new Safari 11, Advertisers Scramble

Apple’s new Safari 11 has caused an uproar in the digital advertising realm by deleting 3rd-party cookies that enable advertisers to target and serve programmatic advertisements. El Toro is unaffected because we are a 100% cookie-free advertising technology. Haven’t heard the news? Here are the cliff notes: In September 2017, Apple released iPhones 8 and X and updated the privacy features for Safari 11 with the all-new “Intelligent Tracking Prevention” feature. ITP limits cookie-based tracking by...

Top 10 Digital Marketing Tips for A Successful Political Campaign in 2018

Political Digital Marketing Tips By: Kramer Caswell What a fun year it’s going to be for politicians, am I right? I hope you caught that sarcasm. It’s safe to say, anyone running for office in 2018, is going to have a battle until the very end. Whether you’re running for local office, state office, or federal office, here are the 10 political digital marketing tips and strategies for a successful political campaign.   1. Get...

End of Year Lookback: 2017 was Good to El Toro!

It’s been a pretty incredible year at El Toro. This company, having been started by three individuals in a basement just five years ago, is one of the fastest growing technology companies in North America. El Toro’s explosive growth hasn’t always felt like a bonanza because every day we’re focused on providing the best service we can offer. However, when we step back and consider the fact that no one has ever accomplished what we’re...

Case Study: Digital Canvassing Yields 13,100% Return on Ad Spend for National Home Furnisher

Background El Toro recently launched a new product, Digital Canvassing. This tool appends IP addresses to their respective homes located within 500 meters of a pre-defined target. A national furniture dealer was looking to boost mattress and furniture sales. The company had been looking for a way to cost-effectively target neighbors of recent clients. The Campaign The national furniture retailer implemented the campaign in various states, using recent clients and new movers as the basis...

El Toro Reverse Append Delivers 1,100% Return on Ad Spend for a National Home Furnishings Retailer

Because furniture is regarded as an emotional purchase, individuals tend to thoroughly research products before making a purchase. A national retailer of home furnishings with over $3B dollars in annual revenue was trying to capitalize on its web traffic and leverage individuals’ research to boost its sales. Using Reverse Append, this national retailer collected anonymous IP addresses that were tied to their website’s abandonments and mapped them back to their corresponding physical home mailing addresses. The...

Filtering AppNexus Traffic Over-Count in Google Analytics

Sometimes clients notice more sessions in Google Analytics than the number of clicks they received from an El Toro digital advertising campaign. We call this situation an “over-count”. Over-counts are most commonly caused by AppNexus (our primary Demand Side Platform) bots deployed to check the status of campaign landing pages. To fix over-count issues you must implement one or both of the following solutions: First, filter out the traffic from the following referring domains: -- adnxs.net...

Meet the Team: Jason Morales

I never know how to start these types of things so here goes nothing…. My name is Jason Morales and I’ve been here at El Toro little more than a year now in the accounting department. When I stop and think about how I came to work here it actually turns out to be quite the story full of twists and turns so let’s start at the beginning. I was born in Tampa, Fl and...

Account Based Marketing Part 1: Measuring ROI

By: Aaron Peabody One of the troubles that marketers face is how to properly measure the success of an online advertising campaign. During the first stages of the digital advertising revolution, it was simple because there were only a handful of services, like Doubleclick and Web Connect, one could attribute to. The few methods of attribution, or proof, that each media buy was creating the desired effect, was probabilistically modeled and associated to a given...