How It Works
Digital Canvassing is the result of combining El Toro’ mapping and IP Targeting technologies. Similar to how a service company would hand out flyers to the nearby houses after performing a service, Digital Canvassing looks at the street name and relative distance of intersections to determine which houses to serve ads to.
You provide a list of names, addresses and zip codes of your existing clients, and we run it through our IP Algorithm. Our algorithm will identify the IP addresses of homes within the line of site of your clients households.
The house with the pin represents the house that was originally targeted. The red houses represent the additional houses that will be served ads, whereas the blue houses are out of the area and will not receive ads.
For more information on Digital Canvassing, check out the video!