Meet Our Team
Executive Team
Stacy Griggs
President and CEO
Stacy leads day-to-day operations at El Toro and is also one of the creators of El Toro’s patent for IP Targeting. He has led three different organizations that were recognized by Inc. Magazine on the Inc. 500 list as the fastest growing privately-held companies in the United States.
David Stadler
Vice President of Advertising Operations
David Stadler is an experienced entrepreneur, domain broker, traffic monetization expert and internet advertising manager. He leads El Toro’s team of internet advertising experts and ensures that client campaigns are optimally configured and achieving maximum results.
Chris Montague
Chief Finance Officer (CFO)
Chris manages the day-to-day to day accounting operations of El Toro. His responsibilities include financial reporting, budgeting and forecasting, tax preparation and compliance and developing financial strategies.
Greg Mosley
Director of Sales and Training
Greg’s day to day consists of on-boarding new resellers, as well as continued training with existing partners. Greg has worked in sales and sales training for a number of industries including, digital, broadcast, mobile and retail. His extensive marketing and technology knowledge make him an asset to our team and a valuable resource to yours.
Political Department
Marty Meyer
President of Political Campaigns and Corporate Outreach
Marty has a strong background in politics, public relations and hospitality. Having grown up in a political family, he spent more than 20 years in the restaurant and hospitality industry while also working in the political realm.
Virginia Pancoe
VP of Political Campaigns and Corporate Outreach
Virginia represents El Toro and is located in Washington, DC. She joined the team based on her extensive experience handling Political, Issue and Advocacy sales for television, print and digital products across multiple campaign cycles – however, her expertise also includes marketing and sales for retail and event clients.
Sofie Bear Schaefer Stadler
Sofie cut her teeth on the mean streets of Audubon Park. After earning her masters of science in economics at the Stockholm School of Economics, Sofie went on to earn a PhD in statistical inference from Harvard. After dominating the world of academia she figured it’s time to shake things up and turn online advertising on its head. Sofie is the sole founder of El Toro. Sofie is only 4. What have you done with your life?
Sales Department
Matt Berrier
Matt oversees the majority of corporate and agency relationships. His time is divided between ensuring campaigns hit KPI within the ad ops team and weekly calls with agency partners.
Kevin Daste
Pat Carleton
Patrick ran an international marketing non-profit association for 7 years and was the first inductee into the industry’s Hall of Fame, ran a search marketing firm catering to Fortune 100's, and has been a featured speaker at many industry conventions. He has vast experience in most verticals, including political where he has family in federal government.
Claire Butler
Claire’s sales focus includes non-profits and retail. In addition to sales, Claire handles all El Toro social media, including blog posts. Claire volunteers with Girls Scouts of the USA, The Confidence Coalition, and Children’s Miracle Network Hospitals. Claire competed in the Miss Kentucky Scholarship Organization for 4 years, placing 1st runner up to Miss Kentucky 2014 and 2015.
Dave Jewkes
Dave's primary role is working with colleges, universities and their agencies to assist in their digital display efforts. Emphasis on admissions, enrollment management, brand awareness and event promotions.
Mike Gannon
Mike is a serial entrepreneur with a passion for helping people improve results. Mike draws experience from a rich background working across multiple verticals, including over 20 years in the print industry and CEO of a mobile technology firm. Mike's interest is his family, coaching high school football, and volunteering at the Mission House where he cooks, serves, and cleans for the homeless.
Operations Department
Maurice Williams
Director of Ad Operations
Maurice has been involved with the El Toro product line since its inception. Before El Toro, Maurice was an active domain name broker and investor and maintains a sizable domain portfolio, in addition to being an active currency trader profile on some of the most prominent global Forex markets. Through a variety of entrepreneurial endeavors Maurice has developed a penchant for spotting high potential investment opportunities.
Patrick McLaughlin
Director of Operations
Patrick helps oversee data harvesting operations and is responsible for the mapping of the Captive Audience line and high value targeting. Patrick also functions as an account manager and dealing with client management.
Chris McConnell
Director of Services
Chris runs the data harvest team of Captive Audience and High Value Targeting at El Toro. Chris graduated from the University of Louisville and was El Toro's first intern.
Crystal Wedekind
Ad Operations Analyst
Crystal graduated from the University of Kentucky. Her previous experience was at a media and broadcast company specializing in digital sales, account management and campaign optimization. Here at El Toro she is part of the Ad Operations team and Sales team.
Carter Mackowiak
Senior Conversion Analyst
Carter started as an intern in June 2015, and has officially joined the Ad Operations team. He is now running pacing, optimizing campaigns, running matchbacks, and answering support requests. He graduated from the University of Kentucky with a degree in marketing and economics.
Jared Paris
Marketing and Ad Operations
Jared has recently come on board with El Toro to contribute to the sales and operations team. Jared has spent time working for affiliate networks, he brings insightful knowledge in regards to media buys through various mediums including social/display media and e-mail marketing.
Neil Borgman
Sales & Ad Operations
Neil enjoys working in an entrepreneurial, fast growth environment. Neil graduated from Centre College and gained experience in sales with his jobs at the University of Louisville and GE. He learned about the digital marketing space working as an assistant to the Director of Marketing for B-Dry System, a national franchisor in the home service sector.
Joe Young
Joe joined the El Toro team as an intern in November 2015. He is learning the ins and outs of Ad Operations. He graduated from the University of Kentucky with a degree in Marketing. He gained experience in marketing working for AVENTICS Corporation, a global pneumatics producer.
Development Department
Richard Teachout
Director of Internetology
Rich has been involved with cloud management, software development, and IT for over 17 years. He has worked on various IT and development consulting teams across the country, in numerous different industries, and ended up at Birch Telecom in their Cloud Engineering team prior to coming on board with El Toro.
Alan Blount
Senior Web Architect
For 15 years, Alan has been building Web applications across the full stack. He approaches problems as puzzles, and projects like games - his favorite game being ping-pong. With a passion for the open source community, education, and communication, Alan has been a part of many regional meetup groups, workshops, and conferences.
Loki (Nick Jacobsen)
Software Architect
A known leader in the information security community, Nick was the founder of Portland's first hackerspace, BrainSilo, and has engendered a reputation for understanding the nuances of large, complex systems, and bending them to his benevolent will. Nick's cool, patient drive animates tools to grow beyond their original design, turning elegant ideas of the future into practical solutions for today.