How to Correctly Brand Your Ads
Building brand awareness is a key part of running an effective marketing campaign. When using IP targeting, it is important to build a strong message to attract your highly targeted audience. Once a campaign is submitted, it goes through a series of steps to check and audit the campaign. Without a proper branding the creatives will be rejected which will delay the campaign from going live. In order to pass audit the logo, company name, or name of website have to visible on the creative and align with the branding of the landing page. You must have an identifying factor between the landing page and the creative.
These ads we created for our very own Sofie Stadler are examples of a properly and improperly branded ad. The one on the left is correct, and the one on the right is incorrect. The El Toro logo matches the logo on the landing page, and the “Paid for by El Toro” is also a clear brand identifier. The landing page, https://eltoro.com/, will be a match for the ad on the left. If the creative on the right were submitted it would be rejected. If you have any questions, please contact our support team.
Win The Race Before It Starts – Political Best Practices
El Toro is your non-partisan political advertising outlet. Data drives every decision in the win-or-go-home world of political advertising. With American politics as competitive as ever, how can your campaign strategy utilize data and successfully...
Everything You Want To Know About Cookies But Are Too Afraid To Ask
The digital world is transitioning towards a cookieless future, leaving professionals with burning questions about the new advertising technologies replacing third-party cookies. There’s no need to worry. El Toro can answer everything you want and...
El Toro Is Built On Integrity – Work With The Company That Disrupts Online Advertising
Sounds Like Bull At El Toro, one of our E.P.I.I.C. core values has been and will always be integrity. From the beginning, we knew third-party cookies used for advertising purposes were not accurate and provided...
Ready to Run With the Bull?Contact Us