What is a DayPart?

DayParting Explained DayParting is an important and highly utilized mechanism when it comes to running digital campaigns. Sometimes dayparting is used to reach a certain subset of a population. For example, if you’re looking to reach executives while they are work, you would utilize a DayPart from 9am to 5pm against the business that you’re actively targeting. Another example would be if you wanted to target a local business’s employees. Employees are more likely to...