We Are Over The Top About OTT!

"What is OTT, and what is all the hype about?" This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking to spice up their advertising initiatives or looking for the next big thing.   What is OTT? OTT is the hot new item in the ad tech industry, allowing advertisers to reach target audiences in ways that have not always...

Is AdTech About to be FLOC’d by Google?

As many of you know, we love bulls at El Toro.  Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user conference is named “Round Up.”  The year 2021 was always going to be an exciting one for El Toro since – according to the Chinese Zodiac -- it is the Year of the Ox (which we at El Toro believe...

What is a DayPart?

DayParting Explained DayParting is an important and highly utilized mechanism when it comes to running digital campaigns. Sometimes dayparting is used to reach a certain subset of a population. For example, if you’re looking to reach executives while they are work, you would utilize a DayPart from 9am to 5pm against the business that you’re actively targeting. Another example would be if you wanted to target a local business’s employees. Employees are more likely to...