El Toro CEO Statement on Apple Private Relay

Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud.  According to Apple’s public statements, Private Relay would prevent IP Addresses from being used for tracking. This potential feature is essentially a low-level Virtual Private Network (VPN) for Apple users who subscribe to the service.   To quote the Wall...

Why Social Media Advertising Falls Short

Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in a matter of hours. There are many benefits for brands to advertise on social media, but there are also drawbacks. Smaller brands, as well as those just starting, can benefit greatly from using social media advertising, as they can...

We Are Over The Top About OTT!

"What is OTT, and what is all the hype about?" This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking to spice up their advertising initiatives or looking for the next big thing.   What is OTT? OTT is the hot new item in the ad tech industry, allowing advertisers to reach target audiences in ways that have not always...

Is AdTech About to be FLOC’d by Google?

As many of you know, we love bulls at El Toro.  Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user conference is named “Round Up.”  The year 2021 was always going to be an exciting one for El Toro since – according to the Chinese Zodiac -- it is the Year of the Ox (which we at El Toro believe...

What is a DayPart?

DayParting Explained DayParting is an important and highly utilized mechanism when it comes to running digital campaigns. Sometimes dayparting is used to reach a certain subset of a population. For example, if you’re looking to reach executives while they are work, you would utilize a DayPart from 9am to 5pm against the business that you’re actively targeting. Another example would be if you wanted to target a local business’s employees. Employees are more likely to...