Bot Fraud to Hit $6.3 Billion

According to Investors Business Daily (IBD) "advertisers across the globe will lose $6.3 billion to bots" in 2015.  Bots or web-bots are automated distributed networks of computers that are often used for nefarious purposes.  To read more about how brands are being cheated by bots, check out the IBD article.  To learn how brands can use IP Targeted Advertising to help reduce the impact of programmatic fraud on their advertising budget contact El Toro.

El Toro Bar

As our customers know, we love bourbon and we are proud of the (recently added) custom bull bar at El Toro HQ. Often visitors to our office ask why we have so many types of bourbon.  The answer is simple: Because there are so many delicious bourbons!  But in all seriousness, since we train so many of our resellers from all over the world at our office it just made sense to give them a proper introduction...