Case Studies
B2B IP Targeting: Classroom Furniture
THE BACKGROUND
For a school furniture company based out of Ohio, gaining and maintaining relationships with school districts is of the utmost importance, that is driven through sales.
THE CHALLENGE
The furniture company wanted to ink a deal with a nationwide group of public charter schools over the summer break to bring in more revinue. With these schools being located across the country, our job was targeting administrators in school district offices with advertisements.
THE EL TORO SOLUTION
With a campaign aimed at school administrators, El Toro used a list provided by the client to Map Polygon district sites across the country. Banner Ads and GIFs were served to the matches over a two-month period. Using Map Polygon El Toro was able to generate conversions and customers for this school furniture company.
THE RESULT
20+ Generated Conversions
12.5x Return on Ad Spend
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