Case Studies
B2B IP Targeting: Farm-to-Table
THE BACKGROUND
A newly established aquaponic farm was seeking to scale its operations nationwide for USA farm-raised Atlantic salmon. The client wanted their products carried in four grocery chains that were unaware of their brand. They primarily advertised on social media but were now looking to track conversions, leading them to El Toro.
THE CHALLENGE
The client was seeking to invite the four grocery chains on a farm visit to introduce their products in person. To have their products sold in-store, the client needed to get their ads in front of the decision-makers within the grocery chains while at work. To reach these decision-makers, they first provided the addresses of the four grocery chain‘s corporate headquarters. Finally, they wanted to track the effectiveness of El Toro‘s technology to compare to their social media strategies.
THE EL TORO SOLUTION
Using our patented B2B IP Targeting technology and the provided addresses, we delivered digital banner ads to the four headquarters in real-time for 60-days. Then, using our game-changing Matchback Analysis reporting, we were able to prove the ads were being served to the decision- makers with a 95% confidence level, something social media can not do. El Toro’s ability to accurately reach and convert targets led the client to have their most successful advertising campaign to date.
THE RESULT
2 of 4 Grocery Chains Toured the Clients Farm
3 of 4 Grocery Chains Now Carry the Client's Products
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