Case Studies
Digital Canvassing & Digital New Movers: Care Provider
THE BACKGROUND
A large primary care provider for adults on Medicare was seeking to restrategize their digital marketing strategies as they have experienced issues gaining insights into the effectiveness of their campaigns with other companies. The client also wanted to bring in new patients as patient recruiting is a key part of their business.
THE CHALLENGE
The client was seeking to generate new patients by targeting two audiences: neighbors of current clients and new people moving into similar types of neighborhoods. Finally, they wanted to ensure they had an efficient way to gain insights into the effectiveness of their digital campaigns.
THE EL TORO SOLUTION
With El Toro’s patented technology and the client’s CRM list, we used our Digital Canvassing product to target the neighbors of current patients. We also used our Digital New Movers product to target potential patients who had just moved into the target neighborhoods within the last 90 days. Then using our game-changing MatchBack Analysis, we were able to provide in-depth reporting on the effectiveness of both products used. The client is now running ongoing campaigns with El Toro because of the tremendous number of new clients gained and our ability to provide insights into the effectiveness of their campaign.
THE RESULT
2593 New Patients
6.1% Conversion Rate
Share
Ready to Run with the Bull?
Contact Us
