Case Studies
Digital Canvassing & Digital New Movers: Roofing Provider
THE BACKGROUND
One of Florida’s premier roofing providers was seeking to reach and convert two audiences: the neighbors of previous clients and households who had just moved into the neighborhoods of previous clients. They wanted to reach new customers most likely to convert in need of roofing repairs or replacements.
THE CHALLENGE
This client had access to a CRM of previous clients but was unsure of how to use the list to target the neighbors of previous clients. They also wanted to target new homeowners in the neighborhoods of interest but were unsure how to accurately and efficiently identify and reach this audience.
THE EL TORO SOLUTION
With El Toro’s patented technology and the client’s CRM, we used our Digital Canvassing product to target the neighbors of previous clients. We then used our Digital New Movers product to generate an audience of new homeowners who had just moved into the target neighborhoods within the last 90 days. Digital banner ads were consistently sent to the households of both audiences for one month. Using this multi-pronged approach paired with El Toro’s precise targeting, we generated 33,000+ high-value households for the client to target, ultimately resulting in a successful campaign.
THE RESULT
4927% Increase in Likelihood to Convert Using IP Targeting
3731 Return on Ad Spend (ROAS)
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