Case Studies
Digital Canvassing: Furniture Retailer
THE BACKGROUND
A locally-owned and family-operated furniture store that sells pieces straight from the manufacturer is located in a highly competitive furniture market that caters to higher-income households.
THE CHALLENGE
The client wanted to rapidly generate new customers by targeting the neighbors of their top buyers who had recently spent $5,000+ at their locations. With a month into the year, they wanted their full-year campaign to launch as soon as possible. Finally, they wanted to measure the effectiveness of their digital campaign by tracking which of the target households converted after seeing their ads.
THE EL TORO SOLUTION
With our patented IP Targeting technology, we used our Digital Canvassing product to target the neighbors of the client’s top 150 buyers within days. This led to the client quickly gaining two thousand new buyers who made a purchase. Then using our game-changing MatchBack Analysis, we were able to provide in-depth reporting on the one-to-one conversions, which was huge for the client. They were more than thrilled with the results and our ability to quickly launch their campaign.
THE RESULT
27.1% Conversion Rate
2212 New Buyers
$216K Return on Ad Spend (ROAS)
Share
Ready to Run with the Bull?
Contact Us
