Digital Canvassing: Food Delivery
A food delivery service uses its app to connect customers and restaurants in numerous communities in 19 different states across the country. The company wanted to focus its marketing efforts on building brand awareness in their current delivery areas.
The service wanted to reach the neighbors of its current customers without having to go door-to-door with flyers. The belief was that surrounding neighbors shared similar demographic and psychographic profiles, making them good candidates for their service.
THE EL TORO SOLUTION
El Toro used our Digital Canvassing product, which took the home addresses of the food delivery services’ current customers and ran those addresses through our IP algorithm to identify the IP addresses of those homes within a 250-meter square of the homes of the company’s current customers. We then served digital advertisements to those identified neighbors.
55% LIFT AMONG THOSE TARGETED COMPARED TO THE NON-TARGETED GROUP
1.1% CONVERSION RATE AMONG THOSE SERVED ADS WITH A PROMOTION
$7.97 COST PER CONVERSION
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