Case Studies

Digital New Movers: Appliance Retailer

THE BACKGROUND

Open for over 60 years, this appliance retailer sold everything from refrigerators to outdoor grills.

THE CHALLENGE

For years, this retailer was heavily reliant on TV, radio, and direct mail advertising. However, they knew to be more successful, they had to adapt and begin adding digital media into the mix. The retailer had tried other banner advertising solutions, with very little success.

THE EL TORO SOLUTION

El Toro was able to use our proprietary Digital New Movers product to effectively reach potential customers. The appliance
company chose to target consumers who had their home for sale, in escrow, or had recently purchased a new home. We then served banner ads to this comprehensive list of consumers, living within a 20-mile radius from the retailer’s stores.

THE RESULT

2.7% CONVERSION RATE

+$817,000 END CONVERSION SPEND

$613 AVERAGE PER CONVERSION

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