Case Studies
Digital New Movers: HVAC Services
THE BACKGROUND
A local HVAC company was looking to expand their customer base in neighborhoods that they already operated in. The company was looking to saturate the local market by targeting new home owners, a strategy that had worked for them in previous campaigns.
THE CHALLENGE
The client brought in El Toro to assist in spreading the message. The client had a limited budget for this campaign and needed a way to identify and reach new homeowners in their region.
THE EL TORO SOLUTION
Leveraging our Digital New Movers technology, El Toro accurately identifies people through every stage of the moving lifecycle — Pre-Movers, Escrow, and Post-Movers. El Toro’s programmatic system updates on a continual basis, providing access to data in hours instead of weeks. This allowed the client to reach over 7,000 people in their market who had just moved into a new home.
THE RESULT
2.3% Click Through Rate
44x Return on Ad Spend (ROAS)
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