Case Studies
Digital New Movers: Moving Company
THE BACKGROUND
A Nashville-based moving company, and long-standing El Toro customer, was looking to capitalize on the recent housing boom in the Nashville area by reaching people moving to and across the city.
THE CHALLENGE
Due to the housing boom, the client needed to act fast to capitalize on all of the new business. Reaching people moving to Nashville and across the city neccisitated targeting movers in all stages, Pre-Movers, Movers in Escrow, and Post-Movers. That is where El Toro and our Digital New Movers service was needed.
THE EL TORO SOLUTION
Leveraging our Digital New Movers technology, the client could identify and engage people at every stage of the moving lifecycle — Pre, Escrow, and Post. Almost 2500 targets across mulitple Nashville zip codes at every stage of the moving process were shown banner ads over a 90-day period. This client has worked with El Toro before and continues to utilize our advertising solutions.
THE RESULT
5.56% Click Through Rate
2953% Return on Ad Spend (ROAS)
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