Case Studies
Digital New Movers: Retail Sales
THE BACKGROUND
A national window treatment company wanted to target affluent “new movers” to increase new customer acquisition.
THE CHALLENGE
Other digital solutions had been unsuccessful in reaching affluent households. Previous efforts were cookie-based, which made it difficult to validate who and where the company was actually targeting.
THE EL TORO SOLUTION
El Toro partners with offline new mover data collectors to accurately determine when families move into new homes and the value of those homes. Then, using our proprietary IP mapping technology, we match home addresses to IP addresses, thereby allowing our client to serve selected new movers with banner and video ads on the websites the new movers were visiting. This approach was critical in converting these new movers into customers quickly.
THE RESULT
0.3% Conversion Rate
6 to 1 Return on Ad Spend (ROAS)
400 Purchases Over 90 Days
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