Case Studies
Digital New Movers: Self Storage
THE BACKGROUND
Needing to act quickly, a Nashville-based self-storage company was looking for an innovative way to capitalize on the recent housing boom by reaching movers in the Nashville metro area.
THE CHALLENGE
The storage company brought in El Toro to assist in spreading their message. Due to the housing boom, the client wanted to reach people moving into the Nashville metro area and people selling to downsize across the Nashville area. Because of this, they need to identify movers in all stages, Pre- Movers, Escrow, and Post-Movers.
THE EL TORO SOLUTION
Leveraging our Digital New Movers technology, the client could identify and engage people at every stage of the moving lifecycle — Pre, Escrow, and Post. Over 1500 targets across mulitple Nashville zip codes at every stage of the moving process were shown video and banner ads over a 90-day period. This client has worked with El Toro before and continues to utilize our advertising solutions.
THE RESULT
90x Return on Ad Spend (ROAS)
0.56% Conversion Rate
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