Case Studies
Digital New Movers & Venue Replay: Dental Offices
THE BACKGROUND
For dentist offices, acquiring new customers can be a tricky and expensive undertaking. With a focus on customer acquisition costs, a regional dental office chain was looking for a practical way to acquire new customers in their existing markets.
THE CHALLENGE
The client wanted to reach individuals and families that had recently moved, and they wanted to reach these targets quickly, as they wanted to be the first dental office they visited post-move. This client also wanted to target their competitors customers and needed a solution for that as well.
THE EL TORO SOLUTION
Using our Digital New Movers technology, we were able to build a list of households in all three stages of the moving process, Pre-Movers, Escrow, and Post-Movers. These households were then shown banner ads on average 30 times per month.
Using Venue Replay, we were able to GeoFrame competitor locations, capture IP addresses and device IDs seen at those locations, and map those back to households for targeting with banner ads at a similar frequency as Digital New Movers.
This campaign was a massive success for this client, and they continued their business with El Toro for 4 years.
THE RESULT
$400 Average Customer Acquisition Cost for Digital New Movers
$225 Average Customer Acquisition Cost for Venue Replay
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