Case Studies
IP+ Targeting: Charitable Foundation
THE BACKGROUND
One of the largest and longest-standing charitable foundations in Kentucky was seeking to drive donations from new local donors for their year-end philanthropy initiative that was quickly approaching.
THE CHALLENGE
To be successful, the client wanted to better understand their current donor demographics and psychographics to generate and target lookalike donors. They also wanted the donors to be located in Kentucky, as they would be more likely to donate to the charity. Finally, they only had a 21-day timeframe to launch the campaign as the end of the year was approaching.
THE EL TORO SOLUTION
Using El Toro’s revolutionary IP+ Targeting product, we were able to quickly create a lookalike list of donors that was demographically and psychographically similar to their current donors. Then using our patented IP Targeting technology, we matched the physical addresses of potential donors in Kentucky to the IP addresses within minutes. The client was thrilled with the overwhelming amount of donations made by new donors and now uses El Toro for every year-end philanthropy initiative.
THE RESULT
1119% Return on Ad Spend (ROAS)
0.3% Conversion Rate
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