Case Studies
IP+ Targeting: Credit Union
THE BACKGROUND
A well-known credit union was looking to increase sales of their 10-month certificate of deposit. They knew the APY that they offered set them apart and would provide value to their customers, they just needed to get the word out.
THE CHALLENGE
The client brought in El Toro to assist in spreading the message. They had specific zip codes and demographics that they wanted to target and knew that traditional online advertising was neither accurate nor granular enough to reach their target market. They needed something with the precision and efficiency of IP+ Targeting.
THE EL TORO SOLUTION
With El Toro’s patented IP+ Targeting technology we were able to build a list of targets from the zip codes that the client wanted to target. Combined with the demographic data provided, we were able to generate 35,000 eligible households to target, with ads served to those households over a 30-day basis. We had 43 Conversions for the specific CD we were promoting with the creative and an additional 110 conversions for other products for new customers' line of business.
This was the client's first campaign with El Toro and it was deemed a success. They have run multiple successful campaigns since.
THE RESULT
$2.1M In Revenue Generated
0.46% Conversion Rate
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