Case Studies
IP Targeting: Automotive Sales
THE BACKGROUND
An Arizona-based Ford dealer has been serving customers for decades. The dealer had a strong reputation in the local community, but wanted to find ways to further improve their client retention and increase sales.
THE CHALLENGE
This dealer wanted to target previous customers and use their DMS (dealer management system) to identify the best prospects. They wanted to utilize a digital solution to reach their prospects’ homes through their IP addresses with digital banner ads.
THE EL TORO SOLUTION
Using our patented technology, El Toro was able to take the physical addresses from their DMS and match home addresses to
their prospects’ IP addresses. El Toro then delivered digital ads directly to these previous customers, across all devices in the buyers’ homes. The campaign ran for one month, advertising to previous customers who had positive equity in their vehicle.
The Result
+71.6% INCREASE IN CONVERSION RATE
+$3,142 HIGHER AVERAGE SALE FROM THE TARGET GROUP
+$232,516 IN TOTAL INCREMENTAL DOLLARS
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