IP Targeting: Credit Union
For a Virginia-based credit union with standout customer service and a comprehensive business offering, retaining clients is simple once they’re established.
The credit union wanted to send a special offer to a select group of current customers that did not use the credit union as their auto loan provider. The client needed to ensure ads were highly effective and delivered to the right people at the optimal frequency.
THE EL TORO SOLUTION
El Toro was able to use the client’s CRM list and match 38,000 home addresses to IP addresses (out of the 60,000 provided). Banner Ads were served to the matches over a 30-day period, during which matched households also received a direct mail piece reinforcing the offer. Using both IP targeting and direct mail proved to be highly successful for the credit union.
+24% INCREASE IN APPROVED LOANS FROM TARGETED HOUSEHOLDS
+$200,000 IN INCREMENTAL LOANS
758% RETURN ON AD SPEND
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