Case Studies
IP Targeting & Digital Canvassing: Luxury Lofts
THE BACKGROUND
A newly established vacation rental company located in the ‘downtown-district’ of a large urban city offers affordably-priced rentals that are unmatched in luxury and comfort. The property is strategically located near multiple attractions, including a major event arena.
THE CHALLENGE
As temperatures begin to seasonally decline in this geographic location, vacation travel typically declines as well. This, coupled with the COVID-19 pandemic, caused the newly established client to struggle with finding, attracting, and booking consumers in the less popular winter season.
THE EL TORO SOLUTION
Using our patented IP Targeting paired with our Digital Canvassing technology, we were able to generate multiple target segments by identifying the address of past purchases made during the popular summer season. El Toro targeted previous clients and their neighbors during the company’s first winter season with a “fourth- night free” incentive. The rental company was thrilled with the number of conversions for their first winter campaign and the incremental revenue generated.
THE RESULT
$116K Incremental Value
128 Conversions
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