Case Studies
IP Targeting: Medicare Insurance Provider
THE BACKGROUND
A national Medicare insurance provider wanted to test the efficacy of an IP Targeted campaign.
THE CHALLENGE
The client wanted to increase enrollments among a key segment – people aged 64 years and 9 months – in a particular regional market in the southern United States. They had not used IP targeting before and wanted to perform a test to see how well El Toro’s IP Targeting could increase their sign-up rate compared to other advertising techniques.
THE EL TORO SOLUTION
El Toro used our patented IP Targeting technology to target individuals at this age with advertisements for three months, up until their 65th birthdays. This campaign utilized direct mail and digital ads to increase campaign effectiveness. The test was successful, and the client now uses El Toro on a regular basis.
The Result
+139% IN KEY SEGMENT APPLICATIONS
+90% INCREASE IN LANDING PAGE TRAFFIC
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