Case Studies
IP Targeting: Non-Profit
THE BACKGROUND
One of the largest nonprofit enterprises in the city of Louisville. This group assists over 100,000 children every year, working to “enhance the health and wellbeing of children by delivering financial support for healthcare, research, education, social services, and child advocacy.”
THE CHALLENGE
The nonprofit knew past donors were their most reliable resource for financial support. Finding a cost-effective way to reach previous donors and ask for their continued support had been a challenge in the past.
THE EL TORO SOLUTION
El Toro took their CRM lists and, using our IP algorithm, matched donor home addresses to donor IP addresses, enabling us to serve each household with banner ads promoting donations to the nonprofit.
The Result
11.2% CONVERSION RATE
$52,094 IN TOTAL DONATIONS
+172.8% INCREASE IN AVERAGE DONATION
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