Case Studies

IP+ Targeting: HVAC

Download Case Study

THE BACKGROUND

A leading Northwest Arkansas HVAC provider has been servicing their customers for over 50 years. They pride themselves on fast and reliable service that is unmatched by their competitors. They had previously found success with direct mail but were looking to further invest in digital solutions.

THE CHALLENGE

With cookies going away, they wanted to test IP Targeting to understand its effectiveness and measurability. Additionally, while intuitively they knew their customer base, they wanted to better target people that shared similar characteristics.

THE EL TORO SOLUTION

Using our IP+ “look-alike” prospect product, El Toro was able to analyze their customer database and create a custom audience list. This curated target group was demographically and psychographically segmented and served personalized display ads using our patented IP Targeting technology. The test was an overwhelming success, and the customer is now an on-going El Toro customer.

THE RESULT

350% RETURN ON AD SPEND
1.9% CONVERSION RATE

Share

Related Case Studies
  • Web-to-Home: Home Decor

    A national lighting manufacturer wanted to target the website visitors that displayed high engagement with specific product categories.

  • Digital Canvassing: Food Delivery

    A food delivery service uses its app to connect customers and restaurants in numerous communities in 19 different states across the country.

  • Digital New Movers: Appliance Retailer

    Open for over 60 years, this appliance retailer sold everything from refrigerators to outdoor grills.

  • Digital New Movers: Furniture Retailer

    A national furniture retailer with retail stores in the Northeast region of the United States was having little success using other digital advertising solutions.

El Toro Logo Bull

Ready to Run with the Bull?

Contact Us