Case Studies
IP Targeting: Political GOTV
THE BACKGROUND
A Nevada-based political agency with 40+ years of traditional marketing experience wanted new and innovative ways to reach voters in the data-driven world of political advertising. The agency was working with a 100% cookie-based digital marketing firm but became interested in El Toro’s targeting abilities after attending our political webinar.
THE CHALLENGE
The agency was looking to gain a competitive edge by offering consulting and creative management services along with an accurate method to reach constituents. Also, the agency needed the ability to attribute those who voted versus those targeted, something they couldn’t achieve with the cookie-based firm.
THE EL TORO SOLUTION
Using our patented IP Targeting™ technology, we were able to match the physical addresses of households and apartment buildings from the provided voter files to the IP addresses within days. With our game-changing Matchback Analysis, we provided in-depth reporting to prove which targets voted for the candidate in question. We took the agency from mild success to amazing success by simply supplementing their traditional strategies with our hyper- targeted digital technology.
THE RESULT
53.8% of Candidates Won Their Primary
521K Total Voter Turnout from El Toro Ads
110% Conversion Rate
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