Case Studies
IP Targeting: Tax Firm
THE BACKGROUND
A West Coast-based property tax firm that helps millions of property owners save money was seeking to expand its digital customer base during the height of tax season.
THE CHALLENGE
With strict deadlines and a 60-day timeframe for users to file their taxes, the client was adamant about launching a campaign within days to reach potential new clients.
THE EL TORO SOLUTION
Using El Toro’s patented IP Targeting technology and the provided addresses of property owners within the marketing area, we rapidly matched the physical addresses to the IP addresses. This allowed us to serve digital ads to all household devices on the property within the 60-day timeframe. The client was ecstatic with our ability to launch a campaign within days and the effectiveness of El Toro’s revolutionary technology.
THE RESULT
92.1% Increase in Likelihood to Convert Using IP Targeting
0.8% Conversion Rate
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