Case Studies
IP Targeting, Venue Replay & Digital New Movers: Grocery Chain
THE BACKGROUND
A national grocery chain teamed up with El Toro to assist franchisee owners in using digital advertising to drive in-store sales and really ring the register. The idea behind the program was simple - identify shoppers using hyper-targeted digital technology and direct them to their nearest store.
THE CHALLENGE
A franchise owner with 31 stores throughout Ohio was seeking to drive incremental customer sales. The client wanted to look beyond using traditional advertising methods to reach new audiences and create even more loyal shoppers.
THE EL TORO SOLUTION
Using a combination of El Toro’s technology, the franchisee owner was able to deliver hyper-targeted digital ads about deals and benefits shoppers receive at store locations within 24 hours to all household devices: mobile devices, tablets, laptops, desktops, and TVs. With the enormous success of the campaign, the franchisee owner has continued to participate and reap the benefits of the program.
THE RESULT
12x Return on Ad Spend (ROAS)
3.6% Increase in Customers
9.1% Sales Growth
Share
Ready to Run with the Bull?
Contact Us
