Luxury Resort: IP Targeting & OTT

The Background

A renowned luxury resort in New England was looking to increase the number of guests booking future stays. Despite luxurious accommodations and top-notch service, the amount of guests booking another stay was low and needed to be fixed.

The Challenge

The resort wanted to tap into their existing customer base and reach guests who stayed in the past few years and target them to book another stay. The client had a list of home addresses, but no way of reaching them digitally. This is where El Toro was brought into assist.

The El Toro Solution

Leveraging our IP Targeting technology, the resort was able to reach the exact households they needed and El Toro was able to map over 45,000 homes to IP addresses for targeting. With a campaign running OTT advertisements over the course of 9 months, the client was able to bring in over $10M in revenue from past guests. Even more remarkably, guests targeted with IP targeting were 3x more likely to book another stay.

The Result

3x More Likely to Convert When Shown El Toro Ads

Over $10M In Attribuatble Revenue

35,000x ROAS