Case Studies
OTT Video & IP Targeting: Internet Provider
THE BACKGROUND
A prominent internet service provider was looking to promote their services in a specific area to expand their reach and provide internet to customers they felt were likely to switch to their services.
THE CHALLENGE
The ISP had an existing list and needed technology that could identify and engage the exact households they needed. IP Targeting with banner and OTT offered the best combination of flexibility and engagement opportunities. OTT has the added benefit of working on any device users are streaming on.
THE EL TORO SOLUTION
With the service provider‘s existing list, El Toro was able to run an OTT & IP Targeting campaign aimed at the exact households the ISP needed with maximum precision and efficiency. The 3-month campaign consisted of banner and unskippable OTT ads. The OTT ads benefitted from their captive audience and clickabilty to boost engagement.
THE RESULT
0.26% Click Through Rate
1500+ Generated Conversions
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