Case Studies
Venue Replay: Quick Service Restaurants
THE BACKGROUND
In 2021, the Great Resignation hit the United States. It was around this time that a local franchisee owner of several area quick service restaurants (QSRs) reached out about using our patented Venue Replay technology to identify, reach, and recruit employees at several of their restaurants.
THE CHALLENGE
To successfully recruit QSR employees, we needed to identity the right audience to avoid waste and most effectively use the available ad budget.
THE EL TORO SOLUTION
Using our GeoFraming™ technology, El Toro identified the mobile advertising device IDs (MAIDs) seen at competitor QSR restaurants and mapped them back to physical home addresses through corresponding IP addresses. Taking this strategy beyond our normal Venue Replay, we then applied a custom time-seen logic to the audience, filtering out customers so we could focus our client’s ad budget on industry employees.
THE RESULT
1.8% Click Through Rate (3x Industry Average)
70% Engagement Rate on Mobile Devices
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