At El Toro, we calculate campaign costs based on CPMs (cost per milli), which is the price per thousand impressions. To calculate campaign costs, simply multiply your CPM by the number impressions and divide it by 1,000.
Calculate CPMs, total number of impressions, and the cost of a campaign with the CPM calculator. Enter two of the three fields and the CPM calculator will solve the third field.
Use the CPM Calculator
How to calculate total cost of a campaign
Enter your CPM + total number of impressions and click “solve”.
How to calculate CPM
Enter total cost of the campaign + total number of impressions and click “solve.”
How to calculate total number of impressions
Enter total cost of the campaign + your CPM and click “solve”.
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