Digital Canvassing Builds on IP Targeting

Louisville, KY - September 21, 2017

A new technology launched by El Toro named Digital Canvassing is now integrated into the El Toro Portal. Digital Canvassing creates or enlarges target segments by targeting the nearby homes of select mailing records. It offers the same MatchBack Analysis attribution as several of the other El Toro product offerings.

“Digital canvassing is like a digital door knocker. It lets you hit the neighbors of your existing clients,” said Crystal Norman, the Senior National Sales Executive at El Toro. “For most industries, the people nearby existing

clients are similar in lifestyle, home value, household income range, and more. The ‘

Keeping up with the Joneses’ effect makes this tool incredibly powerful, especially when ads can say, ‘We sold your neighbors!’”

This new technology appends the IP address of the homes within 500 meters of a target home and enables advertisers to build audiences or serve relevant messaging to the neighbors of clients in a cost-effective manner.

By virtue of pairing homes and their IP addresses, Digital Canvassing takes advantage of El Toro’s MatchBack Analysis. This type of post-campaign attribution cross-references original targets and sales conversions to prove campaign performance.

El Toro is a privately held Advertising Technology (AdTech) company founded in 2013 that has developed and patented processes to target digital advertising via Internet Protocol (IP) addresses. The El Toro technology is utilized by businesses of every scale -- from small automotive dealerships to the Fortune 50.

To learn more about Digital Canvassing, please send an email


Related Blog Posts
  • We Are Over the Top about OTT!

    “What is OTT, and what is all the hype about?” This is a common question at the forefront of the ad industry. We wanted to take a few minutes to break down OTT for anyone looking...

  • Why Social Media Advertising Falls Short

    Social Media advertising is, by far, the simplest way for any brand to begin its digital advertising journey. Platforms such as Facebook have made it easy to get in and start displaying ads to users in...

  • El Toro CEO Statement on Apple Private Relay

    Recently Apple announced a series of proposed initiatives at its Worldwide Developer Conference (WWDC). One of these possible changes is a product called Private Relay, which would be included in a proposed premium version of iCloud.  According...

  • Is AdTech About to be FLOC’d By Google?

    As many of you know, we love bulls at El Toro.  Our intern program is called “Running with the Bulls;” our office has been called “The Bullpen” by local media outlets, and; our annual user...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us