Digital New Movers- The difference between Pre, Post, and In Escrow
By Estefan Albiero and Clayton Stewart
By partnering with Speedeon Data, El Toro’s targeting system instantly knows which homes are considered “New Movers” and automatically places ads on their computers. The best part? It’s all programmatic. You don’t need lists, addresses, or any other information information – it’s all built in for you. Pick the ZIP codes, city, or state, load up your ads, and GO.
There are three types of Digital New Mover segments that we can target with pinpoint accuracy- Pre-Mover, Pre-mover In Escrow, and Post Mover. What are the differences between the three?
Pre-Mover: “I am about to sell my home.”
Pre-movers are residential IP addresses that belong to people who have put their home on the market in the last 60 days.
Pre-Mover In Escrow:“I’ve sold my house, however, I haven’t moved yet.”
Pre-movers in Escrow are residential IP addresses that belong to people who have sold their current home, but have yet to move into a new home in the last 60 days.
Post-Mover: “I just moved into a new home.”
Post-Movers are residential IP addresses that belong to people who have moved into a newly-purchased home in the last 60 days.
Every month, 1.8 million people nationwide buy, sell, or move into a new home. On average, each new mover spends $8700 in the eight weeks surrounding their move, making New Movers a $200 billion industry.
There is an extremely narrow window of time to reach these New Movers, and because of the inability to identify someone as a New Mover, it has been almost impossible to strategically advertise to this industry online. Until now. To find out more about new movers, or residential IP targeting, contact El Toro.
IP+ Targeting and Lookalike Audiences. Answering 10 Common Questions
IP+ Targeting is one of many powerful products that El Toro offers based on our patented IP Targeting technology. In this blog, we will cover IP+ Targeting, lookalike audiences, and some common questions and use...
El Toro’s Guide to Targeted Political Advertising in 2024
Happy 2024 everyone! We at El Toro hope you had a fantastic start to the new year! Now that it is 2024, it's time to talk about one of our favorite things at El Toro:...
Why Doesn’t Digital Advertising Work Better?
There is no more important and existential question in marketing than “Did my digital ad campaign work?” Digital advertising holds the promise of eliminating waste and increasing Return on Investment (ROI) by targeting the best...
Ready to Run With the Bull?Contact Us