blog

El Toro Data Security

We take information security very seriously at El Toro. Security starts with the process for data ingestion. We have developed a secure HTTPS portal for clients to upload their data to the El Toro system. This ensures that your data is encrypted during the upload process using Transport Layer Security.

Once uploaded, data is onboarded into one of our secure data centers, which are all located in the United States. Each data center provider has passed a rigorous SSAE 16 SOC2 Audit. The SSAE 16 Audit requires our colocation and infrastructure providers to comply with and attest to a rigorous set of controls including security, confidentially and availability.

The most important part of data onboarding security is that our products only require the uploading of a mailing address.  We do not ask for or use sensitive data elements our clients may hold, such as social security numbers, credit card numbers, HIPAA information, demographics or other extraneous information.

Once ingested into one of our data centers, your data is appended to our master database that matches physical addresses to IP addresses. This append file, which contains only IP addresses, is then securely uploaded via API to one of our Demand Side Platforms.  An appended version of your original list, showing who we can and cannot target is available via secure download from our portal. Internally our system administration and development teams use two-factor authentication and customer data segregation to further enhance the security of our system. Finally, old customer supplied data is purged from the system at periodic intervals. 

If you have any further questions about the data security of the measures El Toro takes to protect customer information, please contact us.

Share

Related Blog Posts
  • Boost Your Brand with IP Targeting During the Holiday Season

    The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this festive time of year. Here's...

  • El Toro CEO Statement on Google’s IP Announcement

    If Google initiates the IP suppression of their Chrome browser product, it will have no impact on the opt-in app data El Toro collects via our app and SDK partners for mobile location intelligence and...

  • Understanding Ad Fraud in the OTT Landscape: A Comprehensive Guide

    The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap...

  • Engaging Consumers with IP Targeting this Black Friday

    While Kris Kringle might still hold the title for the best time to shop, nothing quite compares to the chaos that is Black Friday and Cyber Monday. Fun fact: the first ever Black Friday was...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us