blog

El Toro Data Security

We take information security very seriously at El Toro. Security starts with the process for data ingestion. We have developed a secure HTTPS portal for clients to upload their data to the El Toro system. This ensures that your data is encrypted during the upload process using Transport Layer Security.

Once uploaded, data is onboarded into one of our secure data centers, which are all located in the United States. Each data center provider has passed a rigorous SSAE 16 SOC2 Audit. The SSAE 16 Audit requires our colocation and infrastructure providers to comply with and attest to a rigorous set of controls including security, confidentially and availability.

The most important part of data onboarding security is that our products only require the uploading of a mailing address.  We do not ask for or use sensitive data elements our clients may hold, such as social security numbers, credit card numbers, HIPAA information, demographics or other extraneous information.

Once ingested into one of our data centers, your data is appended to our master database that matches physical addresses to IP addresses. This append file, which contains only IP addresses, is then securely uploaded via API to one of our Demand Side Platforms.  An appended version of your original list, showing who we can and cannot target is available via secure download from our portal. Internally our system administration and development teams use two-factor authentication and customer data segregation to further enhance the security of our system. Finally, old customer supplied data is purged from the system at periodic intervals. 

If you have any further questions about the data security of the measures El Toro takes to protect customer information, please contact us.

Share

Related Blog Posts
  • Upcoming Changes in GA4: What You Need to Know

    Google Analytics 4 (GA4) is poised to introduce several updates that will impact how businesses track user behavior and website performance. In this blog post, we'll explore what's changing, how to prepare for these updates,...

  • Going Native: How to Blend in and Stand Out with Native Ads

    In recent years, native advertising has become a popular form of online advertising. Unlike traditional banner ads, native ads blend seamlessly into the content (and context) of a website or app, making them less intrusive...

  • Understand And Reach Your Student Audience: 3 Digital Strategies For Higher Education

    What Are The Best Tools For Digital Advertising In Higher Education? Digital advertising is a powerful tool for higher education institutions to reach niche audiences of potential students and parents at the household level. With...

  • Optimizing Your Landing Page With 5 Best Practices

    What better way to kick off the new year than improving outdated landing pages? Before we get into the nitty gritty of optimization, what is a landing page? Let's be very clear. A landing page...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us