El Toro Political Firewall Policy
Below are the basic tenants of our policy:
- This policy applies to employees and consultants engaged in advertising work or interacting directly with a candidate, authorized committee or political party committee. From a practical standpoint this is typically the sales and account management teams at El Toro.
- Employees and consultants working on behalf of a candidate, authorized committee, or political party committee are prohibited from communicating with another employee about their work if that employee has direct contact with another candidate, authorized committee, or political party committee in the same race.
- This firewall policy also prohibits employees and consultants who have direct contact with candidates or committees from discussing and conveying material information to those employees and consultants who do not have direct contact with the candidates or committees who are engaged in non-coordinated advertising efforts.
- If approached by a potential client that may represent any conflict with the policy outlined above, please notify your supervisor immediately.
Collectively by following these steps we can ensure that El Toro is able to deliver high quality digital advertising targeting services to our political clients.
Note – While this is an internal policy that is largely applicable to employees and contractors, we also expect clients and potential clients to notify us of any possible conflicts prior to campaign submission. Additionally, since many large political purchasers require a copy of this policy we have conveniently posted it on our website. Please contact us if you have any questions about political firewalling.[/vc_column_text][/vc_column][/vc_row]