blog

El Toro’s Comprehensive Guide to Banner Ads

One of the most important pieces of any advertising initiative is the creative. Within digital advertising, there are some creative sizes that serve impressions better than others. Below are guidelines concerning any banner creative uploaded into El Toro's system. All creatives submitted through El Toro are audited externally for sufficient branding, content restrictions, false advertising, and proper functionality.

File Size

Keep in mind that the most optimal file size is anything at or under 40KB. However, we can work with files up to 80KB in size. Anything over 80KB creates a heavy limitation on the serving capacity of the creative, and will most likely fail to generate impressions.

Branding

The brand logo must be prominently displayed on the banner ad and consistent through all assigned landing pages. Below are two creatives- one with improper branding, and one with proper branding. As you can see, it’s just as simple as providing the proper brand logo somewhere in the ad.

                           RIGHT                                                                                     WRONG

 

 

 

 

 

 

 

Supported File Types:

.jpg - Static

.png - Static

.gif - Animated

We also support HTML 5 creatives. Click here to learn about how to upload HTML 5 creatives to El Toro.

 

Creative Frames

The image below shows all the creative sizes we support, as well as a graphical representation of the ad frame. The dimensions below are in pixels.

Content Restrictions

For a comprehensive list of content restrictions in El Toro banner ads, click here.

Following these guidelines will increase the efficiency in which your campaign is run and assist delivery of impressions in your digital advertising initiatives. If you have any other questions, please submit a support request within our portal, or read more in our blog.

Share

Related Blog Posts
  • Boost Your Brand with IP Targeting During the Holiday Season

    The holiday season is almost upon us, and for businesses, it’s a time for opportunity. At El Toro, we are here to help you boost your brand awareness during this festive time of year. Here's...

  • El Toro CEO Statement on Google’s IP Announcement

    If Google initiates the IP suppression of their Chrome browser product, it will have no impact on the opt-in app data El Toro collects via our app and SDK partners for mobile location intelligence and...

  • Understanding Ad Fraud in the OTT Landscape: A Comprehensive Guide

    The media landscape has undergone a significant transformation in recent years, with Over-the-Top (OTT) platforms emerging as a dominant force. As viewers increasingly shift from traditional broadcasting to OTT services, advertisers are keen to tap...

  • Engaging Consumers with IP Targeting this Black Friday

    While Kris Kringle might still hold the title for the best time to shop, nothing quite compares to the chaos that is Black Friday and Cyber Monday. Fun fact: the first ever Black Friday was...

El Toro Logo Bull

Ready to Run With the Bull?

Contact Us