El Toro’s Comprehensive Guide to Banner Ads

One of the most important pieces of any advertising initiative is the creative. Within digital advertising, there are some creative sizes that serve impressions better than others. Below are guidelines concerning any banner creative uploaded into El Toro's system. All creatives submitted through El Toro are audited externally for sufficient branding, content restrictions, false advertising, and proper functionality.

File Size

Keep in mind that the most optimal file size is anything at or under 40KB. However, we can work with files up to 80KB in size. Anything over 80KB creates a heavy limitation on the serving capacity of the creative, and will most likely fail to generate impressions.

Branding

The brand logo must be prominently displayed on the banner ad and consistent through all assigned landing pages. Below are two creatives- one with improper branding, and one with proper branding. As you can see, it’s just as simple as providing the proper brand logo somewhere in the ad.

                           RIGHT                                                                                     WRONG

Supported File Types:

.jpg - Static

.png - Static

.gif - Animated

We also support HTML 5 creatives. Click here to learn about how to upload HTML 5 creatives to El Toro.

Creative Frames

The image below shows all the creative sizes we support, as well as a graphical representation of the ad frame. The dimensions below are in pixels.

Content Restrictions

For a comprehensive list of content restrictions in El Toro banner ads, click here.

Following these guidelines will increase the efficiency in which your campaign is run and assist delivery of impressions in your digital advertising initiatives. If you have any other questions, please submit a support request within our portal, or read more in our blog.