Eltoro’s Official Corporate Policy on Procurement

Often enterprise customers have purchasing or procurement departments with standard processes for procurement.  These vendor management programs are designed for most types of vendors.  However, as an AdTech vendor that onboards customer data, these standard processes do not apply to our product.  This is due to a number of factors, some of which are listed below:

· Since we are ingesting your confidential data into our systems, we need to ensure that we have bidirectional protection for both parties and a mutual understanding of how data will be classified and treated.

· As a participating member of the Digital Advertising Association (DAA) we need to ensure that your website Terms of Service (TOS) comply with DAA and other industry standards.

· Additionally, a rogue advertiser could serve nefarious content which in turn could jeopardize all of our client’s ability to use our system.  As such, we need to have adequate protection in place to assure that this will not happen and that customers reimburse us if misuse of the system results in damages to El Toro.

What does this mean for you? 

Every customer on the El Toro system must electronically agree to our Terms of Service (TOS) and Master Services Agreement (MSA).  This can happen in one of two ways: you can electronically sign our agreement, or work with one of our authorized resellers (who have signed the agreement).  Just like Google and Facebook, if you want to use our system you need to agree to our terms of service.  We have worked extensively with our legal team to ensure our agreements are reasonable and fair.  As such, it is extremely rare that we will accept any changes to our MSA.  Finally, the Eltoro MSA is the only legal form that we will contract ourselves to.  If you have any further questions, please consult with your account manager or legal (at)


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