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Eligible Products and Reimbursement
All eligible products, whether offered through FordDirect or a third-party vendor (i.e. Search Engine Marketing, Display, Retargeting, Video Advertising, Social Media, Reputation Management, Chat and Text tools) will continue to be 100% reimbursable. The prior announcement stated all eligible products bought from a third-party when also available through FordDirect would be reimbursed at only 50%.
Geo-Framing is El Toro’s patented approach to discovering devices within specific geo-locations (such as auto dealerships) and mapping these devices back to the home addresses they associate with. From there, El Toro maps these residential addresses to the respective IP Addresses of the homes, allowing for dealers to reach in-market shoppers near real time through digital advertising and direct mail campaigns.
Why Does All This Matter For You, The Dealer?
El Toro campaigns don’t measure success with CTR or Impressions. Instead, they are rooted in actual sales results. How do we attribute our advertising campaigns to your bottom line? It’s pretty simple with your help. In every El Toro based campaign, we lead with the residential address within our targeting methods. Meaning that as soon as a campaign ends (or on a monthly basis), we can match your sales data against our targeting list, showing you line by line the households that visited and bought a vehicle from you. No complex attribution models. No need for complicated graphs. Just simple, clean, empirical results.