Welcome to El Toro: A Proud Partner Of Ford Dealers

FDAFs and over 200+ Ford dealerships are working with El Toro digital advertising to sell cars, not impressions. We are the approved vender for digital marketing and we are ready to work with you and your marketing team.

Create an account here and start selling cars today!

Ford Tier III Advertising Co-op Program

Ford previously announced the all-new Tier III advertising co-op program, including enhanced funding, new requirements and eligibility guidelines that will go into effect on July 1, 2018. El Toro is proud to partner with Ford on this exciting program and wishes to provide an easy and seamless process to start digital advertising today.

Fill out the form below with your information to receive log-in credentials to the El Toro portal!

To view all Ford Co-Op guidelines, check out the following PDF below.

View Guidelines

Create a New Account

Ford Co-Op Program - 2
Dealership Address
City
State/Province
Zip/Postal

Eligible Products and Reimbursement

All eligible products, whether offered through FordDirect or a third-party vendor (i.e. Search Engine Marketing, Display, Retargeting, Video Advertising, Social Media, Reputation Management, Chat and Text tools) will continue to be 100% reimbursable. The prior announcement stated all eligible products bought from a third-party when also available through FordDirect would be reimbursed at only 50%.

geo-framing

Geo-Framing Technology

Geo-Framing is El Toro’s patented approach to discovering devices within specific geo-locations (such as auto dealerships) and mapping these devices back to the home addresses they associate with. From there, El Toro maps these residential addresses to the respective IP Addresses of the homes, allowing for dealers to reach in-market shoppers near real time through digital advertising and direct mail campaigns.

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About El Toro

El Toro's ad tech brings the location-specific accuracy of direct mail to digital advertising. Through our patented IP Targeting technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.

IP Targeting

We match postal addresses to IP’s with exact precision so advertisers can serve one-to-one targeted digital display and video ads to individual households or buildings using the IP as the entry point.

Geo-Framing

Venue Replay allows you to capture people’s Device ID’s at events they attend, where they work, where they study, where they shop, and maps the device back to a household address for targeting.

Reverse Append

Send a highly targeted & trigger based direct mail offer to unknown website visitors via the reverse IP targeting algorithm by mapping that IP address back to a physical address.

Why Does All This Matter For You, The Dealer?

El Toro campaigns don’t measure success with CTR or Impressions. Instead, they are rooted in actual sales results. How do we attribute our advertising campaigns to your bottom line? It’s pretty simple with your help. In every El Toro based campaign, we lead with the residential address within our targeting methods. Meaning that as soon as a campaign ends (or on a monthly basis), we can match your sales data against our targeting list, showing you line by line the households that visited and bought a vehicle from you. No complex attribution models. No need for complicated graphs. Just simple, clean, empirical results.