Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# El Toro IP Targeting: IP Targeting

## Sitemaps
[XML Sitemap](https://eltoro.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [How To Get More from Your Creatives With AI](https://eltoro.com/get-more-from-your-creatives-with-ai/): The digital advertising landscape is caught in a massive paradox.
- [The Ultimate Guide to Retail Multi-Channel Advertising with El Toro](https://eltoro.com/retail-multi-channel-advertising/): Here’s your guide to retail multi-channel advertising using El Toro's patented toolkit.
- [Beyond The Screens: What Streaming Data Tells Us About Hyper-Local Ad Targeting](https://eltoro.com/what-streaming-data-tells-us-about-hyper-local-ad-targeting/): Recently released audience streaming data from Roku highlights exactly why hyper-local granularity matters. And the data reveals a striking truth: the streaming landscape is defined by its deep regional fragmentation.
- [Can You Trust Your Click? How the Global Click Farm Crisis Proves the Need for IP Targeting to Combat Ad Fraud](https://eltoro.com/can-you-trust-your-click-how-ip-targeting-combats-ad-fraud/): In the world of digital advertising, the threats are often invisible: botnets, phantom apps, and domain spoofing. These forms of ad fraud cost advertisers billions, yet they feel abstract. 
- [Beyond the Dashboard: Why GA4 is Only Half the Story](https://eltoro.com/beyond-the-dashboard-why-ga4-is-only-half-the-story/): GA4 is a powerful tool, but for precision-focused CMOs, it’s just one piece of the puzzle. Here’s how to bridge the gap between "sessions" and actual revenue.
- [Door Knocking, Turned Digital: How to Become “5-Mile Famous” in Your Service Footprint](https://eltoro.com/how-to-become-5-mile-famous/): In our recent exclusive webinar, "Door Knocking, Turned Digital: How to Become 5-Mile Famous," Hanh Kimball-Pham (Strategic Account Manager) and Chris Johnson (National Account Executive) pulled back the curtain on how modern home service brands are abandoning wasteful, broad-spectrum geographic ads and replacing them with precision, household-level digital technology.
- [The Canvas is Nothing Without the Crowd: Why Precision Audience Targeting Makes or Breaks Great Creative](https://eltoro.com/precision-audience-targeting-makes-breaks-creative/): But as an advertising agency, you also know a harsher truth: The best advertisement in the world is completely worthless if it’s served to the wrong audience. In a fragmented digital landscape, beautiful creative served to an indifferent viewer isn't just a missed opportunity; it’s ad waste. For agencies looking to maximize ROI for their clients, the bottleneck isn't the talent in the creative department, it’s the precision of audience targeting and the infrastructure behind it.
- [Higher Education Marketing: Using El Toro to Drive Student Acquisition](https://eltoro.com/higher-education-marketing/): In the competitive landscape of higher education marketing, reaching the right student at the right time is no longer just a goal, it’s a necessity. Traditional broad-brush marketing often leads to wasted spend and noise that prospective students simply tune out.
- [How a National Grocer Drove 4.6x More Net-New Shoppers Than a Competitor in 7 Days](https://eltoro.com/how-a-national-grocer-drove-4-6x-more-net-new-shoppers/): TL;DR — In a head-to-head week against an incumbent media partner, an agency-led campaign on El Toro's Venue Replay delivered 26,328 net-new shoppers vs. 5,694 for the competitor (4.6x more) at $0.31 per store visit vs. $0.44 (30% lower). The grocery brand expanded the program to additional locations, and the agency rolled the same approach out to other clients.
- [Proving the Unprovable: How Credit Unions Are Dominating ROI with El Toro & Geear](https://eltoro.com/how-credit-unions-are-dominating-roi-with-el-toro-geear/): For years, Credit Unions have struggled to prove exactly which digital ads led to that new mortgage or auto loan. Our partners at Geear just released a deep dive into how they’re using El Toro’s MatchBack Analysis to solve this mystery. By mapping IP-targeted ad delivery directly to a Credit Union’s onboarded transaction data, they’re showing "the undeniable proof of value" that boards and executives demand.
- [The 2026 CTV/OTT Landscape: Why Precision and Premium Content are Non-Negotiable](https://eltoro.com/2026-ctv-ott-landscape/): This year, 70% of marketers are hiking their CTV/OTT spend by an average of 17%. It’s not just a trend anymore, it’s a massive shift in how we reach people. But more money doesn't always equal better results. The 2026 PREMION Survey shows that as budgets grow, so does the headache of managing them. Between fragmented platforms and "is this even working?" attribution, complexity is quietly killing campaign ROI. The brands winning right now aren't just throwing money at the screen—they’re finding ways to stop the juggle and start spending smarter.
- [Winning the Fiberhood: How Regional ISPs Can Turn Network Buildouts into Loyal Subscribers](https://eltoro.com/winning-the-fiberhood-how-regional-isps-can-turn-network-buildouts-into-loyal-subscribers/): Building a fiber network is a monumental capital achievement, but for many regional ISPs, the real battle begins after the glass is in the ground. As discussed in the 2026 webinar "Winning The Fiberhood" by El Toro experts Alyssa White and Jackson McArthur, a "build it and they will come" mentality is no longer enough to win against entrenched cable incumbents.
- [The 95-Cent Stamp: How High-Volume Mailers Can Pivot Without Cutting Volume](https://eltoro.com/the-95-cent-stamp-how-high-volume-mailers-can-pivot/): By pairing Direct Mail with Digital IP Targeting, you stop guessing and start validating. When you confirm a household’s interest digitally before the mail piece ever hits the truck, you ensure that every 95-cent stamp is an investment, not a gamble.
- [How Deterministic IP Targeting Powers Addressable CTV/OTT](https://eltoro.com/how-deterministic-ip-targeting-powers-addressable-ctv-ott/): Guesswork creates waste. Addressable CTV/OTT only works if you're reaching the right households.
- [The EMX Wake-Up Call: Why Vendor Risk Is Your Hidden Ad Tech Liability](https://eltoro.com/vendor-risk-ad-tech-emx-wake-up-call/): When programmatic ad platform EMX Digital collapsed, it left advertisers scrambling and exposed a harsh truth about the digital advertising ecosystem: complexity is a liability, not a feature.
- [The Digital Trinity: How Physical Address + IP + Device ID Eliminates Wasted Ad Spend](https://eltoro.com/eliminate-wasted-ad-spend/): Roughly 40% of every digital advertising dollar goes to waste. Not "underperforming." Wasted. Served to bots, expired cookies, audiences built on probabilistic guesses that never connected an ad to an actual human being at an actual address.
- [El Toro CEO Brian Battaglia Featured in DesignRush: How Deterministic Targeting Solves Digital Advertising’s Biggest Problems](https://eltoro.com/el-toro-ceo-brian-battaglia-featured-in-designrush/): In a recent DesignRush article, How Deterministic Targeting Solves the 5 Biggest Problems in Digital Advertising, El Toro CEO Brian Battaglia shares his perspective on how deterministic targeting addresses the industry’s biggest challenges.
- [What is IP Targeting?](https://eltoro.com/what-is-ip-targeting/): IP Targeting is the process of taking IP addresses and using them for the purpose of ad targeting.
- [People Based Marketing – Top 3 Tips](https://eltoro.com/people-based-marketing/): Top 3 Tips When Using People Based Marketing
- [How Long Does an IP Address Stay Attached to a Home or Business?](https://eltoro.com/how-long-does-an-ip-address-stay-attached-to-a-home-or-business/): "How long does an IP address stay attached to a home or business?" This is one of the most common questions we get from resellers and customers. The other one is "Don’t IP addresses change?" And if so, how can you target digital ads at households using an IP address?  To fully understand the nature of IP address assignment, you need to know a little more about DHCP or Dynamic Host Configuration Protocol.  DHCP is a client/server protocol that automatically provides an Internet Protocol (IP) host with its IP address and other related configuration information such as the subnet mask and default gateway (Source Microsoft TechNet).  Or put more simply DHCP is the process your Internet Service Provider (ISP) uses to assign an IP Address to your home or business.
- [Political Ads: Best Practices for Effective Campaigning](https://eltoro.com/political-ads/): Over the past four years, El Toro has become one of the premier names in political digital advertising. We view creatives every single day, and feel it’s safe to say we know a thing or two about making effective political ads. Political consulting firms spend hours working on creatives, perfecting the messaging of their candidate through digital banner ads. This article will be highlighting some of the most effective ads we’ve seen in the last few years.
- [Three Political Marketing Strategies: Using El Toro for Digital Advertising](https://eltoro.com/political-marketing-strategies/): In an earlier post, we discussed our Top 10 Digital Marketing Tips for running a successful political campaign in 2018. With the great response we garnered, we felt it would be helpful to dive into more details of driving voters to the polls this year. Political marketing strategies, especially in the last eight years, have been crucial to winning elections. While we all know the effectiveness of getting your message to the masses via social media, using the right advertising technology can set your message apart by bringing your message to a voter on a one-to-one level. With El Toro’s political IP targeting, connecting with that voter has never been easier.
- [Four New El Toro Patents](https://eltoro.com/four-new-el-toro-patents/): Four new El Toro patents were just granted, reinforcing our position at the forefront of IP-based advertising technology. These patents, now numbering 25 total issued to El Toro, build on our commitment to innovation, transparency, and delivering measurable results in digital marketing.
- [Webinar Recap: Web-To-Home](https://eltoro.com/web-to-home-webinar-recap/): Missed the live event? You can watch the full recording here:Web-To-Home, Reimagined: Behind the Scenes with El Toro & NextPage
- [The Top 5 Challenges Advertisers Face in 2025 (And How to Overcome Them)](https://eltoro.com/challenges-advertisers-face/): The advertising landscape is more complex and competitive than ever. As we move through 2025, the challenges advertisers face increase the pressure to deliver measurable results while navigating rising costs, increased privacy restrictions, and rapidly changing consumer behavior.
- [Digital Canvassing: Window Company](https://eltoro.com/digital-canvassing-window-company/): A well-known window installer was looking to increase market penetration in zip codes that they already operated in.
- [Web-to-Home: Furniture Retailer](https://eltoro.com/web-to-home-furniture-retailer/): A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic and leverage longer purchase cycles to boost its sales.
- [IP+ Targeting: HVAC](https://eltoro.com/ip-targeting-hvac/): A leading Northwest Arkansas HVAC provider has been servicing their customers for over 50 years. They pride themselves on fast and reliable service that is unmatched by their competitors. They had previously found success with direct mail but were looking to further invest in digital solutions.
- [IP Targeting: Political Ballot GOTV](https://eltoro.com/ip-targeting-political-ballot-gotv/): A national public affairs organization was tasked with helping to pass a ballot initiative to amend the state constitution to better protect victims’ rights. They wanted to use a Get Out the Vote (GOTV) type campaign, focused on specific geographic areas to increase voter turnout in favor of the ballot initiatives.
- [OTT for Small Businesses: A Comprehensive Guide](https://eltoro.com/ott-for-small-businesses/): If you're ready to see what OTT for Small Businesses can really do, we’re ready to help.
- [The Case of Advertising Fraud, Non-Human Traffic, and Viewability: Updated for 2025](https://eltoro.com/case-advertising-fraud-non-human-traffic-viewability-need-know/): In 2025, digital advertising fraud has escalated to an industrial scale, siphoning tens of billions of ad dollars annually. Recent estimates suggest that up to 22% of global online ad spend, about $84 billion in 2023, was wasted on fake or non-human traffic. Nearly half of all web traffic now comes from bots rather than real people, meaning a huge portion of online ads never reach legitimate consumers. For marketers and agencies, this epidemic of bot-driven advertising fraud not only drains budgets but also distorts performance metrics and erodes trust in digital campaigns.
- [One-to-One Marketing](https://eltoro.com/one-to-one-marketing/): One-to-one marketing has evolved. The 20th Century's "one size fits all" marketing method of choice was all about mass broadcasting an advertising message to a mass audience of thousands of prospects with the hope that something sticks. Today's marketers are focusing on the individual, identifying people who are "in the market" and delivering a specific message to those targets individually on a one-to-one marketing level.
- [Account Based Marketing](https://eltoro.com/account-based-marketing/): The Information Technology Services Marketing Association, the organization most commonly known as ITSMA, that coined, the term “Account Based Marketing,” defines it as “treating individual accounts as markets in their own right.” Although beautiful in its simplification, the definition doesn’t hint at the extremely important purpose of the technique. Account Based Marketing saves time and money through efficiency and synergy of the marketing and sales relationship.
- [5 Reasons Advertisers Love El Toro’s Solutions](https://eltoro.com/5-reasons-advertisers-love-el-toros-solutions/): Results matter. That’s why advertisers choose El Toro’s cutting-edge solutions to reach the right audience, maximize their ROI, and maintain full control over their campaigns. Here are five key reasons why El Toro stands out in the crowded digital advertising landscape: 
- [The Next Generation Awaits: Embrace the Future with Gen3](https://eltoro.com/the-next-generation-awaits-embrace-the-future-with-gen3/): At El Toro, we don’t just follow trends, we’re committed to shaping them. As digital advertising evolves, we continually ask: How can we make this better? The answer is the Gen3 Portal. This isn’t just an update; it’s a platform designed to transform your campaigns and streamline your workflows. 
- [The Ultimate Guide to Omnichannel Marketing: How to Create Seamless Customer Experiences](https://eltoro.com/the-ultimate-guide-to-omnichannel-marketing/): It’s simple: if you want to win, you need to go with omnichannel marketing. This strategy is all about creating a seamless customer experience, no matter where your audience is—online, offline, or somewhere in between. By leveraging touchpoints like web browsing, video streaming, social media, and even direct mail, brands can connect more effectively with their customers. And when customers feel that consistent, personalized touch, they stick around–leading to more loyalty and, let’s face it, more sales.
- [How to Thrive This Holiday Shopping Season](https://eltoro.com/reaching-consumers-this-holiday-shopping-season/): As the holiday shopping season approaches, the competition for consumer attention intensifies. This year, digital advertising plays an even more critical role as online and mobile shopping continues to rise. With many factors distracting consumers this year, digital channels are helping brands connect with customers in meaningful ways. In this blog, we’ll explore the factors leading to a condensed holiday shopping season and how retailers can crush their holiday sales goals through effective digital advertising.
- [Digital Advertising for Small Businesses](https://eltoro.com/digital-advertising-for-small-businesses/): Digital advertising for small businesses has become an essential tool to compete with big corporations. Unlike traditional forms of advertising, digital advertising offers a nimble and cost-effective way to reach a larger, more targeted audience. Digital advertising provides measurable results, allowing small businesses to track their return on investment and adjust their strategies in real time. Embracing digital advertising can help small businesses boost their visibility, engage with customers, and drive growth.
- [Ad Tech | How El Toro Stacks Up to Competitors](https://eltoro.com/how-el-toro-stacks-up-to-competitor-ad-tech/): Ad tech, in the competitive world of digital marketing, comes in many forms, making it crucial to understand how these tools compare. Not all options are created equal, so knowing the differences is key.
- [What Rising Streaming Costs Mean for Your Ads](https://eltoro.com/what-rising-streaming-costs-mean-for-your-ads/): Thanks to rising streaming costs, the Over-The-Top (OTT) streaming services industry continues to shift. Subscription prices have become a thorn for consumers, reshaping their behavior and the industry at large. The rise in subscription costs is prompting a growing number of viewers to explore ad-supported tiers as a more affordable alternative to premium, ad-free plans. These changes are not only affecting individual viewing habits but are also influencing how advertisers look at OTT platforms. This blog explores the implications of inflating streaming costs, covering how they are driving the popularity of ad-supported models, and what this means for advertisers.
- [OTT Publishers Spotlight: How OTT to Reaches Your Customers](https://eltoro.com/ott-publishers-spotlight-reach-customers-with-el-toro/): El Toro works with many OTT publishers allowing your brand access to a highly-captive audience. OTT allows you to reach your ideal customer while they watch their favorite shows. Utilizing technologies like El Toro’s patented IP Targeting can deliver targeted ads to relevant user households. OTT also allows advertisers to track the devices we serve to, track clickthrough rates, video completion rates, and more, which is not possible in the world of traditional TV ads.
- [Advocacy Advertising | How to Influence Public Opinion Effectively](https://eltoro.com/understanding-issue-advocacy-advertising/): While money and political will can drive change, public opinion is historically the most influential catalyst for that change. Issue advocacy advertising influences public opinion to promote specific causes rather than selling products or services. Industry associations, educational institutions, non-profit organizations, companies, and governments (to name a few) all use issue advocacy advertising to effectively influence public opinion on a variety of issues including social, political, or environmental issues.
- [Defeating Ad Fraud: How to Protect Your Campaigns](https://eltoro.com/defeating-ad-fraud-how-to-protect-your-campaigns/): In the world of digital advertising, ad fraud is a pervasive challenge, casting shadows over the integrity and effectiveness of online marketing campaigns. As advertisers allocate budgets to digital channels, the prevalence of fraud threatens to undermine the trust and investment in this dynamic industry.
- [Formula 1 Advertising: Reach Fans with El Toro’s Strategies](https://eltoro.com/formula-1-advertising/): Formula 1 is the world's premiere motorsport, with an unmatched combination of technology, glamour, and big personalities. F1 has always held a large and loyal following in Europe, South America, and Asia. But America has always resisted the foreign motorsport invader. NASCAR is as American as apple pie, and it dominated the American motorsport scene from the 1990s until the early 2010s. In the last decade however, NASCAR has been slipping.
- [GeoFraming: A Comprehensive Guide](https://eltoro.com/understanding-geoframing-guide/): To understand GeoFraming it is important to understand geotargeting. Geotargeting is simply engaging your targets with advertisements based on their location. By understanding where your audience is located, you can tailor your messages to be more relevant and personalized, increasing the likelihood of engagement and conversion. This allows your business to deliver highly targeted and localized campaigns, optimizing your marketing efforts and maximizing return on investment.
- [El Toro’s New Advertising Portal: Gen3](https://eltoro.com/new-advertising-portal/): As El Toro continues to expand, we remain committed to pushing boundaries and redefining advertising technology. The highly anticipated Gen3 Portal is officially launching soon, marking another massive milestone for El Toro and our clients. The Gen3 Portal is a robust, self-sufficient platform that will continue transforming the digital advertising landscape. Join us in transitioning from our current advertising portal to our advanced Gen3 Portal.
- [What is Footfall Analysis? 3 Key Metrics to Track](https://eltoro.com/what-is-footfall-analysis-3-ways-to-utilize-it/): Footfall analysis plays a crucial role in shaping an effective digital marketing strategy and giving you insights into customer behavior, marketing effectiveness, trends, and highlighting areas for growth.
- [IP+ Targeting and Lookalike Audiences. Answering 10 Common Questions](https://eltoro.com/ip-plus-targeting-and-lookalike-audiences-answered/): IP+ Targeting is one of many powerful products that El Toro offers based on our patented IP Targeting technology. In this blog, we will cover IP+ Targeting, lookalike audiences, and some common questions and use cases for these potent advertising tools.
- [El Toro’s Guide to Targeted Political Advertising in 2024](https://eltoro.com/targeted-political-advertising-across-generations-in-2024/): In the political world, it is a long-standing trope that the person who spends the most money typically wins. Between 2000 and 2016, 90% of House campaigns and 86% of Senate campaigns proved this to be true. A lot of this data is based on TV ad spending, consistently the most expensive type of ad campaign. But do candidates really know what results they are getting? Are they taking into account the granularity, accuracy, and financial efficiency of targeted political advertising? Or is it just becoming an advertising arms race where candidates throw as much money as possible without regard to its efficacy? With AdImpact reporting that presidential campaign ads will top $2.7 billion in spending this year, we suspect it’s too much of the latter. 
- [Why Doesn’t Digital Advertising Work Better?](https://eltoro.com/why-doesnt-digital-advertising-work-better/): There is no more important and existential question in marketing than “Did my digital ad campaign work?”  Digital advertising holds the promise of eliminating waste and increasing Return on Investment (ROI) by targeting the best prospects at the right time.  With the level of data available to marketers and AdTech firms, why are campaign results so inconsistent?  It turns out that many buyers of digital advertising, are not getting what they think.  A common axiom in AdTech has been that media was differentiated and that data/targeting were commodities.  Hence you see all types of premium media packages, placement, and offerings. However, as you will learn in this post, media is often the commodity, and targeting/data is most likely to be the difference between success and failure.  This holds true across all the common types of digital media including display, over-the-top (OTT), social, native, programmatic audio, and digital video ads.

## Pages
- [Automotive Advertising That Finds In-Market Car Buyers](https://eltoro.com/auto/): Car shopping doesn't start online and end there. It ends where it always has — on a lot, kicking tires and comparing numbers. The problem isn't reaching someone. It's reaching the handful of people who are genuinely in-market this week, instead of paying to shout at everyone else.
- [Referrals](https://eltoro.com/referrals/): Introduce us to a friend and let’s run with the bulls together.
- [Request Opportunity Map](https://eltoro.com/request-opportunity-map/): Whether you run HVAC, roofing, plumbing, landscaping, or any other home services business, every job you complete is a signal. We use that signal to show you a heatmap of neighbor households in your service area that are most likely to need you next.
- [NADA](https://eltoro.com/nada/): El Toro has deep roots in automotive marketing—from OEM and Tier 1 programs to dealer groups and individual rooftops. If you’re looking to reach real shoppers with precision, activate CRM data more intelligently, and prove measurable sales impact/ ROI, let’s connect at NADA Show 2026 in Las Vegas.
- [FCI](https://eltoro.com/fci/): El Toro is the preferred audience-targeting vendor for home service and decor industries due to our robust capabilities in generating in-market audiences and deploying advertisements to the right households at the right time.
- [Dark Voter Pools](https://eltoro.com/dark-voter-pools/): El Toro has pioneered a novel method to identify pools of individuals who have historically failed to vote or remain unregistered, despite their eligibility to do so.  El Toro’s Dark Voter Pools dataset & tool identifies unregistered individuals who are eligible to vote in federal, state, or local elections and likely to register to vote if targeted with the appropriate messaging and outreach. Similarly, this service may be used to identify registered voters who vote infrequently in federal, state, or local elections and to persuade them to vote through targeted, personalized messaging and outreach. This service can be used to generate an advertising audience to target these individuals with digital and print advertisements via El Toro’s patented processes.  Additionally, these potential voters can be canvassed and/or targeted with other traditional voter registration tactics.
- [Triadex](https://eltoro.com/triadex/): Triadex Intake Form
- [DELETION REQUEST FORM FOR CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, IOWA, MONTANA, NEBRASKA, NEW HAMPSHIRE, NEW JERSEY, OREGON, TEXAS, UTAH, AND VIRGINIA RESIDENTS](https://eltoro.com/access-deletion-form/): Our complete Privacy Policy can be found here, and our Your Privacy Choices Addendum can be found here, which includes full details on California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia residents’ rights under each respective state privacy law, and how to exercise those rights.  
- [MatchBack Analysis](https://eltoro.com/matchback-analysis/): The El Toro MatchBack Analysis is a reporting option that identifies conversions at a one-to-one level and simplifies calculating return on ad spend (ROAS) to understand the impact of your marketing budget.
- [IP Capture](https://eltoro.com/capture/): Please provide us with the conference name or hotel name.
- [Directions](https://eltoro.com/directions/): Our office is located at 552 E Market Street, Louisville, KY 40202
- [About El Toro](https://eltoro.com/about-el-toro/): El Toro was founded in 2012 and has become the leader in geolocation science, advertising technology, and advanced analytics. We were the first to enter this space and we still set the standard.
- [Digital Canvassing](https://eltoro.com/digital-canvassing/): Traditional door-to-door marketing has a modern upgrade. Digital Canvassing is often described as “a digital door knocker” that lets you reach the neighbors of your existing clients. Instead of physically knocking on doors or leaving flyers, you can now canvass an entire neighborhood with targeted online ads. By tapping into the “keeping up with the Joneses” effect, the idea that people tend to follow their neighbors’ buying decisions, Digital Canvassing enables you to influence an entire block when you land a single new customer. It’s door-to-door marketing reimagined for the digital age, turning physical addresses into digital touchpoints for your advertising campaigns.
- [Home](https://eltoro.com/)
- [Advanced Analytics](https://eltoro.com/advanced-analytics/): Advanced analytics refers to a collection of high-level data analysis techniques and tools that go beyond standard reporting to uncover deeper trends, patterns, and predictions. It involves examining large, diverse datasets to answer complex questions about customer behavior, market trends, and campaign performance. Unlike basic analytics (which might only tell you what happened), advanced analytics digs into why things happen and what is likely to happen next.
- [Online Payments](https://eltoro.com/payments/): Fill in the information below to make a payment online.
- [Creative Specifications](https://eltoro.com/creative-specifications/): Banner ads boost your brand visibility across the web, capturing your audience’s attention where they browse. Below are our requirements and recommended specifications for optimal performance. Banners need to be made with the dimensions set in pixels (px). Creative sizes need to be exact (i.e., 300x250, not 321x251). While we can handle any standard banner size, below are the top recommended sizes for optimal serve. Banners must be no more than 150kb, we recommend less than 80kb.
- [CPM Calculator](https://eltoro.com/cpm-calculator/): Calculate CPMs, total number of impressions, and the cost of a campaign with the CPM calculator. Enter two of the three fields and the CPM calculator will solve the third field.
- [Press](https://eltoro.com/press/): Interested in seeing what others are saying about El Toro?  We’ve consolidated some of our latest coverage in the news, along with El Toro reviews regarding our advertising technology products.
- [Frequently Asked Questions](https://eltoro.com/faq/): Get quick answers to common questions about our advertising solutions, technology, and campaign services.
- [Leadership](https://eltoro.com/leadership/): At El Toro, we have always looked at the world differently. We are at the forefront
of observing and understanding human behavior, which fuels our data.
- [Political Guarantee](https://eltoro.com/political-guarantee/): At El Toro, we know our technology works to increase voter turnout.  With success in over 4,000 political campaigns, we are confident our digital advertising tool will increase your voter turnout and we stand by our technology with our Political Guarantee.  While other vendors rely on click-through-rate (CTR) or cost-per-click (CPC), El Toro is the first and only AdTech company to guarantee voter turnout results.  We know our clients advertise to get votes, not clicks.
- [CRM Enrichment](https://eltoro.com/crm-enrichment/): CRM Enrichment with In-Market Signals for Advertising Success
- [Political Advertising](https://eltoro.com/political-advertising/): El Toro’s Political Advertising platform is a game-changer for campaigns of all sizes. Our patented IP Targeting technology has powered more than 4,000 political campaigns, enabling candidates and advocacy groups to reach the exact voters they need. We match physical home addresses to digital IP addresses, letting you deliver ads one-to-one to real households – not road zones, inferred audiences, or cookies.
- [PMP Deals](https://eltoro.com/pmp-deals/): PMP Deals are El Toro’s solution for delivering highly precise, IP-based audience targeting directly into your programmatic buying platform. Instead of relying on cookies or broad third-party data, PMP Deals Powered by El Toro leverage proprietary deterministic data built from matching physical addresses to IP addresses to create audiences with unparalleled accuracy.
- [Culture](https://eltoro.com/culture/): Our company culture blends the fast-paced, results-driven nature of our industry with a level of fun and humor that is distinctly El Toro. We take pride in the work we do and strive to create a culture where people can be themselves. 
- [Bullseye Reports](https://eltoro.com/bullseye-reports/): El Toro’s Bullseye Reports deliver comprehensive, data-driven analyses to help businesses understand their customers, evaluate their performance, gain competitive insights, and visualize overall market dynamics. Powered by our proprietary GeoFraming technology, enriched CRM data, and sophisticated demographic profiling, Bullseye Reports equip you with strategic, actionable intelligence to confidently drive growth.
- [Become A Preferred Mail Partner](https://eltoro.com/become-a-preferred-mail-partner/): El Toro partners with top-tier direct mail providers to deliver seamless, data-driven marketing campaigns that blend digital precision with physical impact.
- [IP+ Targeting](https://eltoro.com/ip-plus-targeting/): El Toro’s IP+ Targeting is a cutting-edge digital advertising solution that combines patented IP-based ad delivery with rich third-party data segmentation. In simple terms, it lets you serve ads directly to the devices in target households or businesses and refine those targets by demographics and behaviors. The result is hyper-accurate, cookie-free advertising that sends the right message to the right audience at the right time. Below we explore what IP+ is, how it works, who can use it, and why it’s a game-changer for marketers seeking highly tailored audiences.
- [Case Studies](https://eltoro.com/case-studies/): Our advertising technology not only generates industry-leading results, but results that are
immediately demonstrable. Instead of focusing on Click-Through Rate, we account for which
targeted consumers actually converted. This allows us to accurately and definitively measure your Return on Ad Spend. Fill out the form to explore some of our case studies, or contact your Sales Representative for more info.
- [Digital New Movers](https://eltoro.com/digital-new-movers/): Every month, roughly 1.8 million Americans move to a new home, and in the 30 days around their move they spend on average $8,700 per household on move-related goods and services. Collectively that’s an over $200 billion annual market of “new movers” in the U.S., a lucrative audience for businesses if you can reach them at the right moment. Digital New Movers® by El Toro is a revolutionary advertising solution that makes this possible. It allows marketers to target individuals who are in the process of moving or have just moved with digital ads, precisely when their propensity to purchase new products and services is at its peak. In short, Digital New Movers lets you to target people through every stage of the moving lifecycle and put your brand in front of them when they’re primed to spend.
- [Direct Mail](https://eltoro.com/programmatic-direct-mail/): El Toro's Programmatic Direct Mail transforms online interactions and digital data into highly targeted mailing campaigns. By identifying potential customers through their digital footprint, businesses can send direct mail pieces quickly, precisely, and programmaticlly to the right audience.
- [Careers](https://eltoro.com/careers/): At El Toro, we look at the world differently. We are the leader in observing and understanding human behavior. Our customers gain a competitive advantage from our advanced analytics and ad tech, delivering empirical results that matter.
- [Political Advertising Advantages](https://eltoro.com/political-advertising-advantages/): At El Toro, we don’t just serve ads — we help campaigns win elections. Our political advertising technology gives you a disruptive edge by putting your message in front of the right voter, at the right time, on every screen they use. We’ve worked with over 4,000 campaigns across the U.S., from local races to national initiatives, and we know what moves the needle.
- [Contact Us](https://eltoro.com/contact-us/): Contact Us
- [Blog](https://eltoro.com/blog/)
- [Website Terms of Use](https://eltoro.com/terms-of-use/): Last Updated: June 26, 2026
- [Web To Home](https://eltoro.com/web-to-home/): Web-To-Home by El Toro bridges the gap between digital engagement and direct mail by seamlessly transforming website visitors into high-intent customers. Using advanced IP-to-physical address matching, Web-To-Home identifies anonymous site visitors and delivers personalized direct mail to their homes—without relying on cookies. This powerful, privacy-compliant technology ensures that brands can reconnect with potential customers within days, driving higher conversions and maximizing ROI.
- [Venue Replay](https://eltoro.com/venue-replay/): El Toro’s Venue Replay is an advanced geo-framing advertising solution that captures real-world audience data and turns it into digital marketing gold. It identifies the mobile devices seen at your chosen physical locations (stores, events, venues, etc.) and later matches them to household networks using El Toro’s patented IP targeting technology.
- [IP Targeting](https://eltoro.com/ip-targeting/): IP Targeting matches a physical home address to the IP address at that location. This lets you deliver digital ads directly to all the devices in that home, phones, tablets, laptops, even smart TVs.
- [Empowering Agencies to Deliver Exceptional Results](https://eltoro.com/empowering-agencies/): “El Toro has completely transformed how we approach digital advertising for our clients. The transparency and results speak for themselves.”“The ability to launch campaigns quickly and target with precision is a game-changer.”
- [Access Form](https://eltoro.com/access-form/): Our complete Privacy Policy can be found here, and our Your Privacy Choices Addendum can be found here, which includes full details on California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Utah, and Virginia residents’ rights under each respective state privacy law, and how to exercise those rights.
- [Privacy Policy](https://eltoro.com/privacy-policy/): The following constitutes EL TORO’s Privacy Policy (“Privacy Policy”) and is intended to provide a transparent look into EL TORO’s data practices.
- [Your Privacy Choices and Opt-Out Rights](https://eltoro.com/your-privacy-choices/): Last Modified: January 1, 2026
- [Data Privacy](https://eltoro.com/data-privacy/): At El Toro, we adhere to all federal and state laws on data privacy, including the California Consumer Privacy Act (CCPA), and are guided by the Code of Conduct of the National Advertising Initiative (NAI), a prominent industry standard for consumer privacy protection.
- [Do Not Sell Or Share My Personal Information](https://eltoro.com/do-not-sell-my-personal-information/): Our complete Privacy Policy can be found HERE, and our Your Privacy Choices Addendum can be found HERE, which includes full details on your rights as a California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia resident and how to exercise those rights.